April 26, 2007 03:00 ET

True Collaborates With Cisco to Deliver Managed Data, Security and Voice Services

Next-Generation Platform Will Help Future-Proof Customer Networks

BANGKOK, THAILAND -- (MARKET WIRE) -- April 26, 2007 -- True Corp. is collaborating with Cisco® (NASDAQ: CSCO) to deliver next-generation managed services that will help its customers prepare for future applications over an integrated Internet Protocol (IP) networking platform. The company's True-Hosted IP PBX (private branch exchange) Multiprotocol Label Switching (MPLS) and MPLS with Security managed services have met the Cisco Powered Program criteria. Service providers who display the Cisco Powered logo have built their services on a network built with Cisco equipment, the same equipment that most Internet traffic travels on today. True is the first network provider in Thailand to carry the Cisco Powered designation.

Vorkon Patra-Yanan, regional managing director for Cisco Indochina, said that Cisco awards the Cisco Powered designation to a select group of service providers worldwide that are utilizing Cisco's industry-leading equipment as the backbone for their services. "The Cisco Powered logo tells customers that True uses industry-leading Cisco solutions in its network. As the first provider here to carry the Cisco Powered designation, True joins an elite group of around 300 providers throughout the world," he said.

Cisco's criteria for participation in the Cisco Powered Program help ensure that member service providers have the equipment, staff and processes in place to provide high-quality services. For example, True's True-Hosted IP PBX managed service uses the Cisco Unified Communications Manager (formerly Cisco Unified CallManager) software as the foundation for advanced capabilities, including video, mobility and presence-based services. Cisco Unified Communications Manager extends telephony features and capabilities to packet telephony network devices such as IP phones, media processing devices, voice over IP (VoIP) gateways, and multimedia applications.

"Cisco congratulates True for becoming the first provider in Thailand to have its managed services qualified to carry the Cisco Powered designation. True is also Cisco Silver-certified, so its customers can know that True is committed to having the dedicated staff to manage their network requirements professionally and reliably," added Vorkon.

According to Songtham Phianpattanawit, managing director, Corporate Solution, Wholesales & Data for True Corp., "True has continuously developed innovative services as well as network technologies to meet business clients' needs. True not only chooses high-quality Cisco technology and network equipment, which is widely recognised by consumers and corporate clients, but we also work with Cisco to build a network platform that will be ready for any future communications applications that run on IP networks. This will help support any business requirements our customers will face in the future. True is proud to have three of our managed services qualified under the Cisco Powered Program. This will increase customers' trust and confidence in the company's services in terms of network reliability and network security coupled with industry-standard technology and equipment."

About True Corporation Plc

True Corporation Public Company Limited is Thailand's only fully integrated communication solutions provider, convergence leader and prime lifestyle enabler. We provide consumers, small and medium enterprises, and corporations with a full range of voice, data and multimedia solutions customized to meet their needs. We are the largest wireline service provider in Bangkok, the largest broadband provider in the country and a major player in the wireless, cellular and Internet markets. Principal subsidiary companies in the True Group include UBC, Thailand's dominant pay television operator, and True Move, a major mobile phone service provider. True gives people the freedom to live different lifestyles, by providing them with the power to communicate as well as access knowledge, information and entertainment, whenever, wherever, and how they like. For more information please visit:

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