SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

August 12, 2014 08:45 ET

True Drinks Announces AquaBall Naturally Flavored Water to Be Available in New York City

IRVINE, CA--(Marketwired - August 12, 2014) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that AquaBall™ Naturally Flavored Water will be sold in New Your City via a distribution agreement with Drink King Distributing.

True Drinks will now have AquaBall available in the five New York City boroughs and neighboring counties in New York and New Jersey. Drink King Distributing specializes in developing emerging brands with daily service to approximately 10,000 retail outsets including major chain stores, and up-and-down the street outlets, in New York City. Drink King has facilities in Brooklyn, Lindenhurst, NY and Edison, NJ. They currently run 52 daily routes in New Jersey, the 5 boroughs of New York City, Long Island, and Westchester. True Drinks anticipates not only additional volume coming from our new partnership, but also the exposure of the AquaBall brand into this very high-profile market.

"True Drinks has been focused on hitting two critical objectives in the next 18 months, including getting to monthly breakeven and increasing our market share to 3-5% of the kids drink category estimated at $1.2B annually. This partnership will play a major role in achieving these two targets," commented True Drink's CEO Lance Leonard. "There are two major markets that every beverage company wants to dominate, New York and Los Angeles. We have accomplished our goal in the west coast and now look forward to doing the same on the east coast."

Salvatore Salvato, Vice President/GM at Drink King Distributing, added, "Drink King Distributing is excited to bring AquaBall to the NY/NJ market. When you compare AquaBall to the other products in the category, AquaBall stands alone. We feel it is important for children to have great tasting healthy beverage alternatives, and, for that reason, AquaBall is a great addition to our line up."

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers are kids, young adults, and their guardians, who are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.theaquaball.com and www.truedrinks.com. Proudly made in the USA.

About Drink King Distributing
Drink King Distributing was created by experts with over 80 years of combined beverage distribution experience throughout the New York metro area. We are dedicated to providing best in class service to our customers. Our constantly growing portfolio of profit-building products combined with our expert sales staff and delivery team will help to create a successful, customized partnership that bigger distribution houses just can't deliver.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500