SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

September 18, 2014 10:42 ET

True Drinks Announces AquaBall Naturally Flavored Water to Be Available at Wal-Mart Stores in the U.S.

IRVINE, CA--(Marketwired - September 18, 2014) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that their healthy children's drink will be sold in 280 Wal-Mart Stores across the U.S.

True Drinks will now have AquaBall Naturally Flavored water available in the largest retailer in the world, announcing their partnership with Wal-Mart Stores. Both the AquaBall Fruit Punch and Grape 6-packs will be available in stores across the US starting in mid September. This brings another new channel of distribution to AquaBall Naturally Flavored water with the entry to the large volume Mass Merchandiser channel, complimenting the current grocery, c-store, drug, and club business they have developed the past two years. 

"Wal-Mart is the pinnacle of retail partnerships, and it speaks to their commitment to providing healthy drink options to children throughout the country as well as the importance of sourcing products made in U.S.," commented Lance Leonard, CEO of True Drinks. "We built this company specifically to change the environment of high sugar drinks marketed toward children. Our partnership with Wal-Mart Stores validates this mission and allows for our brand to be sold at the largest retailer in the world."

Kevin Sherman, CMO True Drinks, added, "This is a time of inflection for True Drinks. We have established business partnerships with the country's largest retailers allowing access to AquaBall to millions of consumers each week. Our ability to capture share within the category and change to status quo will result in a healthier world and reward our company for offering solutions for childhood obesity, juvenile diabetes, and other health related epidemics related to sugary beverages."

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBallTM is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBallTM is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers are kids, young adults, and their guardians, who are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.theaquaball.com and www.truedrinks.com. Proudly made in the USA.

About Wal-Mart Stores
Wal-Mart helps people around the world save money and live better -- anytime and anywhere -- in retail stores, online and through their mobile devices. Each week, more than 245 million customers and members visit our nearly 11,000 stores under 71 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2014 sales of approximately $473 billion, Wal-Mart employs 2.2 million associates worldwide.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500