SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

February 20, 2014 08:45 ET

True Drinks Announces International Expansion

AquaBall Bounces Into Australia and New Zealand

IRVINE, CA--(Marketwired - February 20, 2014) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that the Company has secured distribution for AquaBall™ Naturally Flavored Water in Australia and New Zealand through Ezi Group Pty of New South Wales, Australia.

"Since inception, we have had plans of making AquaBall Naturally Flavored Water an international brand. Partnerships like the one we have with Ezi Group allow us the ability to share our brand with children and parents around the world. We continue to grow our distribution through an experienced network of world class distributors, and these relationships will be the cornerstone of our international growth," said Lance Leonard, CEO of True Drinks.

"Ezi Group is excited by our partnership with True Drinks and in promoting a healthier beverage choice for children and parents," says Tim Xenos President of Ezi Group. "Ezi Group, through its distribution partner FAL Healthy Beverages, has launched AquaBall into the Australian and New Zealand markets, gaining support from retailers and supermarkets for the unique offering that AquaBall provides. In its first month of launch, AquaBall is now offered in 500 key retail locations with plans to expand to 5,000 by year end."

Jason Dorfman, National Director of Sales for True Drinks, commented, "Emerging marketplaces are a focus for True Drinks. Having an international presence is an important component to the overall growth of our company and the positioning of our brands. This will be a big year for us as we expect to grow rapidly in foreign and domestic markets."

"Better for you is not a national or international trend, rather it's a global movement. From the United States to Central and South America and now Australia and New Zealand, we are finding that AquaBall's better for you attributes resonate worldwide," explains Kevin Sherman, Chief Marketing Officer for True Drinks. "We are the leader when it comes to healthy hydration for children and are proud of our position as the healthiest kid's beverage on the market."

For a brief introduction to the AquaBall, view the following short video

About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit and

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612