SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

July 18, 2014 08:45 ET

True Drinks Announces New Distribution of AquaBall Naturally Flavored Water in China With Partner FAL Healthy Beverages Pty Ltd

IRVINE, CA--(Marketwired - July 18, 2014) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced a partnership with FAL Healthy Beverages Pty Ltd to represent the brands in China.

Through this partnership, True Drinks, the makers of AquaBall™ Naturally Flavored Water, will begin selling their healthy kids drink in China. The sugar free, vitamin enhanced flavored water will be available in multiple trade channels and available throughout Shanghai, Beijing, Shenzhen, Guangzhou and other major cities throughout China. True Drinks will work with partner FAL Healthy Beverages Pty Ltd. to distribute and market the brand to key retailer and distributors in the region. FAL Healthy Beverages is working with Chinz International, a local Chinese distributor to expand its growth in the market.

"After attending the SIAL China trade show in June, we had a tremendous response to the brand and the need for healthy children's drinks in Asia," said Kevin Sherman, CMO of True Drinks. "The same issues we see in North America with childhood obesity and juvenile diabetes are developing in emerging markets, as well. We have the perfect product to hydrate kids in a healthy way."

Lance Leonard, CEO of True Drinks, added, "It has been our goal since inception to be a global brand. Today we have AquaBall available in Latin America, Canada, Australia and New Zealand, and now in Asia. The revenue from our export business will contribute to our financial goals and allow us growth in new markets in the coming years."

Tim Xenos, President of FAL, added, "We are proud to be working with True Drinks and to bring AquaBall to the Chinese market. China is a thriving market, and the introduction of a healthy product such as AquaBall and its association with global entertainment brands will be a huge success, bringing a healthy alternative to a thriving market." 

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers are kids, young adults, and their guardians, who are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.theaquaball.com and www.truedrinks.com. Proudly made in the USA.

About FAL Healthy Beverages Pty Ltd.
FAL Healthy Beverages is a distributor of natural healthy food and beverage products with offices in Australia, New Zealand, Shanghai, Mumbai and Saudi Arabia. FAL is proud of its relationship with true Drinks and excited about the opportunity of expanding this relationship by representing AquaBall in China.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500