SOURCE: True Drinks Holdings, Inc.

July 16, 2013 08:55 ET

True Drinks Announces New Distribution at Walgreens

AquaBall Moves Into Over 7,000 Walgreens Stores as True Drinks National Initiative Focuses on Healthy Hydration for Children

LOS ANGELES, CA--(Marketwired - July 16, 2013) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider, announces distribution at thousands of Walgreens, the nation's largest drugstore chain. AquaBall™ Naturally Flavored Water is now available at Walgreens nationwide.

AquaBall Naturally Flavored Water contains no artificial colors or flavors and is enhanced with vitamins B6, B12, B3 and C. AquaBall is sweetened with stevia, an all-natural sweetener, and contains zero calories.

The national availability in Walgreens begins as True Drinks launches a nationwide initiative to support healthy hydration in summer programs.

"We see this as a significant step in establishing our platform and increasing our distribution," says Kevin Sherman, Chief Marketing Officer for True Drinks. "Walgreens is committed to being a first choice for health and daily living. At True Drinks, we're committed to providing a -clear- choice for children... a healthy alternative that they actually like."

True Drinks is supporting programs in three cities in California, Texas and North Carolina that tie the company and community groups together in an effort to supply AquaBall to children's activity centers.

"Walgreens is supporting a higher standard for health in America," says Jason Dorfman, National Director of Sales for True Drinks. "As arguably the healthiest choice for kids today, AquaBall Naturally Flavored Water offers a premium product at a competitive price and is a natural fit for the Drug Channel."

AquaBall is wrapped in popular princess characters and superheroes making it visually appealing to the children who need it most. It is now available at all Walgreens in two flavors, berry and fruit punch.

About True Drinks, Inc.

True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. True Drinks, Inc. vision is to put a better choice in front of parents and lead the nation in healthy hydration. For more information, please visit and

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