SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

December 16, 2014 09:00 ET

True Drinks Announces New Distribution Partnership With Inland Beverage for the Texas Market and Sees Strong Same Store Sales Growth Nationally

IRVINE, CA--(Marketwired - December 16, 2014) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles, today announced a distribution partnership with Inland Beverage in the Texas Market.

True Drinks, the makers of AquaBall™ Naturally Flavored Water, began selling their healthy kids drink throughout Texas in December, gaining multiple retail locations within the first 30 days.

Cheri Thompson, Regional Sales Manager at True Drinks, was quoted, "Inland Beverage offers us access to new retail distribution in over 1,200 retail outlets in 25 Texas counties. We are fortunate to have such a great partner as Inland Beverage to help us further penetrate the market in Texas."

"We are excited about the potential of AquaBall Naturally Flavored Water, and we are certain our partnership has great potential to grow distribution channels and provide positive exposure," Derek Lind, President of Inland Beverage, said.

Lance Leonard, President and CEO of True Drinks, added, "Over the past 52 weeks, we have seen tremendous growth of AquaBall Naturally Flavored Water with same stores sales increases of over 448%. We are driving the kids drinks market in revenue, units, and per door sales due to one factor, that we are the healthiest kids drink option on the market. With the help of Inland Beverage, we anticipate adding market share in Texas and beyond."

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers are kids, young adults, and their guardians, who are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit and Proudly made in the USA.

About Inland Beverage Distributing
Inland Beverage Group started in Dallas in the summer of 2013 by some of the most aggressive brand pioneers the market has seen. With a combined 32 years of Dallas brand building and distribution, we have the ability to take any brand that we believe in to the next level. In less than 2 years, Inland Beverage Group has controlled a coverage area across 25 counties in the Dallas Fort Worth and surrounding area, serving more than 7.15 Million people. We currently deal with more than 1,200 independent C-Stores, Walgreens, Wal-Mart, Target, Brookshire Bros, Market Street, Pilot/Flying J, Albertsons and other large and small format chains in Dallas.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612