SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

July 29, 2014 08:45 ET

True Drinks Announces New Distribution Partnership With Saratoga Eagle Sales and Service for the New York Market

IRVINE, CA--(Marketwired - July 29, 2014) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced a partnership with Saratoga Eagle Sales and Service for the New York Market.

In May, True Drinks, the makers of AquaBall™ Naturally Flavored Water, began selling their healthy kids drink throughout Schenectady, Albany, Rensselaer, Warren, Franklin, Washington, and Essex counties in New York State. Saratoga Eagle has provided service of alcoholic and non-alcoholic brands for 86 years and is a well respected supplier of beverages throughout their market.

"We are very excited to develop the AquaBall Naturally Flavored Water brand throughout the eastern boarder, and our partnership with Saratoga Eagle will help us find quick success in the market," said Lance Leonard, CEO of True Drinks.

Alyssa Murphy, Regional Sales Manager at True Drinks, added, "We have spent the early part of 2014 developing our distribution partners on the East Coast. Our ability to be a part of Saratoga Eagle's NA portfolio is exactly what we are looking for to fill out the brand's footprint throughout the eastern US."

EJ Harkins, Vice President and General Manager at Saratoga Eagles Sales and Services, added, "True Drinks has been a great partner -- outstanding communication and commitment to retail excellence. AquaBall Naturally Flavored Water represents the innovation retailers are looking for -- the volume and reception from our customers has been fantastic."

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBallTM is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBallTM is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers are kids, young adults, and their guardians, who are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.theaquaball.com and www.truedrinks.com. Proudly made in the USA.

About Saratoga Eagle Sales and Service
Formerly known as Northern Distributing, Saratoga Eagle Sales and Service has been in business since 1933 servicing Saratoga, Schenectady, Warren, Washington, and Essex counties. Saratoga Eagle has experienced exponential growth. Through acquisition the company's footprint now incorporates Albany, Rensselaer and Franklin counties. Through organic growth and excellence in the trade, Saratoga Eagle represents the most well respected and best selling brands in the market place. Saratoga Eagle Sales and Service operates out of a state of the art 150,000 square foot facility with over 180 stakeholders, delivering 5,000,000 cases to over 2,500 customers. All accomplished under a unifying motto: Our Best… Every Day!

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500