SOURCE: True Drinks, Inc.

January 24, 2013 10:11 ET

True Drinks Announces New Zero Calorie AquaBall Naturally Flavored Water

IRVINE, CA--(Marketwire - January 24, 2013) -  True Drinks, Inc. (OTCQB: BAZID), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced the Company's new zero calorie, sugar-free formula for its AquaBall™ Naturally Flavored Water.

True Drinks, Inc. has arguably created the healthiest beverage for children on the market today. AquaBall Naturally Favored Water enhanced with vitamins B3, B5, B6, B12 and C contains no high fructose corn syrup, no artificial flavors, and no artificial colors. Furthermore, unlike the high sugar and high calorie juice and soda products targeted toward children, AquaBall Naturally Flavored Water now contains zero sugar and zero calories.

According to the Center for Disease Control, childhood obesity has more than tripled in the last 30 years, and "in 2008 more than one third of children and adolescents [were] overweight or obese." Statistics from New York-Presbyterian Hospital (nyp.org) indicate "close to 20 percent of preschoolers (children ages 4 and 5) have tooth decay, with 50 percent developing tooth decay by the third grade, and 86 percent by age 17." Excessive consumption of sugar clearly contributes to diminished childhood well being.

True Drinks, Inc. is committed to children's health and wellness. As such, True Drinks, Inc. is proud to equip parents with a healthy alternative to the high caloric, high sugar beverages widely available today. Additionally, children will be drawn to AquaBall Naturally Flavored Water by the easily recognizable characters from well-loved movie and television programs featured on its unique packaging.

Lance Leonard, True Drinks Chief Executive Officer, commented, "We have specifically designed AquaBall Naturally Flavored Water to fill a much needed open area within the beverage category. Today, parents have few drink choices to offer their family that are not loaded with empty calories and artificial ingredients. The current pandemic of childhood obesity and juvenile diabetes has created a demand for healthier beverages, and AquaBall Naturally Flavored Water is one of the healthiest drinks available today."

Dr. Nina M. Gray, DMD, CEO and Founder of Dental Plus California, commented, "As a doctor and mother of two young children, I am passionate about promoting the development of the health and wellness of my young patients. Every day I see the many negative effects that high fructose and sugary juices and drinks have on children and adolescents. These beverages strongly contribute to severe health issues such as tooth decay, obesity and diabetes. I am proud to recommend AquaBall as part of a healthy diet for my children and adolescent patients. In my professional opinion, AquaBall offers the perfect blend of hydration and essential nutrients not found in any other children's drink on the market."

AquaBall Naturally Flavored Water is currently being distributed at select retailers across the country, including all stores under the Safeway banner. Find a retailer carrying AquaBall near you at www.theaquaball.com.

About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit www.theaquaball.com and www.truedrinks.com.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

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