SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

July 15, 2014 08:45 ET

True Drinks Announces Partnership With Crossmark Canada and Entry Into Canadian Market

IRVINE, CA--(Marketwired - July 15, 2014) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced a partnership with Crossmark Canada to represent the brands in the Canadian Market.

Crossmark is a sales and marketing services company with offices across Canada and will be working with True Drinks to launch their sugar-free brand AquaBall™ Naturally Flavored Water across Canada. They will be utilizing the same features of AquaBall that have gained momentum in the US market, such as its uniquely designed bottle with licensed characters, its great taste, and its healthy attributes.

Lance Leonard, CEO of True Drinks, stated, "As a part of our international expansion, we are excited to bring AquaBall Naturally Flavored Water to Canada and to partner with Crossmark. We are committed to delivering a healthy drink option to moms everywhere, and this market provides us a great opportunity. We have seen AquaBall drive category growth in the kids' drinks market in the US and expect this trend to continue into Canada. Our partnership with Crossmark provides us excellent representation in the market with a focus on developing both retailers and consumers, and we are excited to work with them."

Kevin Sherman, CMO of True Drinks, Inc. added, "As stated by the Canadian Childhood Obesity Foundation, the rate of obesity in children aged 2-17 over the past 25 years has almost tripled. AquaBall Naturally Flavored Water is uniquely positioned to fight the trend of childhood obesity with its no sugar and zero calorie great tasting formula. Crossmark is the perfect partner as we encourage children to maintain a healthy lifestyle."

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers are kids, young adults, and their guardians, who are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.theaquaball.com and www.truedrinks.com. Proudly made in the USA.

About Crossmark Canada
CROSSMARK Canada is a leading sales and marketing services company in the consumer goods industry that expertly guides our clients along "The Way to Market" by delivering growth solutions with exceptional service. CROSSMARK U.S. has been in business for more than 100 years and since entering Canada in 2000, they have been helping some of the most powerful brands in the world reach -- and exceed -- their performance objectives. Their industry-wide recognition of service excellence is a legacy they have worked hard to create, and one they continue to build on every day. CROSSMARK's expertise spans the grocery, mass, club, drug, convenience store, and home improvement channels among others, and their solutions bolster their clients' capabilities for developing best practices, insight analysis, and customer targeting that always hit the mark. Headquartered in Mississauga Ontario, CROSSMARK Canada employs more than 2,000 associates with offices from coast to coast.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500