SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

September 19, 2013 08:00 ET

True Drinks Announces Polar Beverages as Distribution Partner for New England

IRVINE, CA--(Marketwired - September 19, 2013) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that the Company has entered into a five-year distribution agreement with Polar Beverages for AquaBall™ Naturally Flavored Water.

The agreement covers Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont and parts of New York. Polar Beverages will sell and distribute AquaBall to the Grocery, Mass, Drug and Convenience. True Drinks has previously announced a co-packing agreement with Adirondack Beverages, a division of Polar Beverages, for production of AquaBall Naturally Flavored Water.

Jason Dorfman, National Director of Sales for True Drinks, commented, "We are pleased to expand our relationship with Polar Beverages beyond the production of AquaBall at their Adirondack facility. This strategic partnership will enable True Drinks to rapidly expand AquaBall's distribution across the over 25,000 locations they service in New England. As the healthiest beverage available for children, our goal is to make AquaBall available to families everywhere."

John Wetzonis, Senior Vice President of Sales of Polar Beverages, added, "Polar is pleased to add AquaBall Naturally Flavored Water to our portfolio of brands. The product and its parent company, True Drinks, Inc., offer innovation that is void in the marketplace. We are excited about are partnership, and look forward to great success."

About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit and

About Polar Beverages
Polar Beverages is the largest privately-owned, soft-drink bottler in the United States. The company traces its history to 1882 and has a long established reputation for quality, strong customer relationships and brand loyalty. Polar's business segments include the company's flagship Polar brand, franchise national brands, new-age brands and private-label brands. For more information, please visit

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