SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

September 19, 2013 08:00 ET

True Drinks Announces Polar Beverages as Distribution Partner for New England

IRVINE, CA--(Marketwired - September 19, 2013) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that the Company has entered into a five-year distribution agreement with Polar Beverages for AquaBall™ Naturally Flavored Water.

The agreement covers Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont and parts of New York. Polar Beverages will sell and distribute AquaBall to the Grocery, Mass, Drug and Convenience. True Drinks has previously announced a co-packing agreement with Adirondack Beverages, a division of Polar Beverages, for production of AquaBall Naturally Flavored Water.

Jason Dorfman, National Director of Sales for True Drinks, commented, "We are pleased to expand our relationship with Polar Beverages beyond the production of AquaBall at their Adirondack facility. This strategic partnership will enable True Drinks to rapidly expand AquaBall's distribution across the over 25,000 locations they service in New England. As the healthiest beverage available for children, our goal is to make AquaBall available to families everywhere."

John Wetzonis, Senior Vice President of Sales of Polar Beverages, added, "Polar is pleased to add AquaBall Naturally Flavored Water to our portfolio of brands. The product and its parent company, True Drinks, Inc., offer innovation that is void in the marketplace. We are excited about are partnership, and look forward to great success."

About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit www.theaquaball.com and www.truedrinks.com.

About Polar Beverages
Polar Beverages is the largest privately-owned, soft-drink bottler in the United States. The company traces its history to 1882 and has a long established reputation for quality, strong customer relationships and brand loyalty. Polar's business segments include the company's flagship Polar brand, franchise national brands, new-age brands and private-label brands. For more information, please visit www.polarbev.com.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

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