SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

February 13, 2014 08:45 ET

True Drinks Announces Private Investment From Institutional Investor

IRVINE, CA--(Marketwired - February 13, 2014) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced that Ronald L. Chez acted as one of the lead investors on its recently closed $8 million preferred equity financing through Merriman Capital.

Ronald L. Chez was one of the lead institutional investors in the private transaction. He is an active investor in public and private rapidly growing small cap companies and serves on several boards of public and private companies.

"We are extremely pleased to welcome Mr. Chez as one of our primary investors," said Lance Leonard, Chief Executive Officer of True Drinks. "Mr. Chez has a track record of being a very patient, long-term investor and has already proven to be a very valuable resource in terms of his experience and connections. He will be a key supporter of True Drinks as we continue to grow the presence of AquaBall™ Naturally Flavored Water."

Mr. Chez commented, "True Drinks has an outstanding opportunity to impact the children's drink market with a great-tasting, hydrating, sugar-free, healthy alternative. Not only does True Drinks' packaging and taste appeal to children, its health benefits appeal to parents, making it a highly desirable and unique product. "

About True Drinks, Inc.

True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit www.theaquaball.com and www.truedrinks.com.

FORWARD-LOOKING STATEMENTS

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500