SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

August 29, 2017 08:30 ET

True Drinks Announces Significant New Distribution

IRVINE, CA--(Marketwired - August 29, 2017) - True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall® Naturally Flavored Water, the healthiest children's beverage on the market with zero sugar, zero preservatives, zero calories, and zero artificial flavors, today announced that it has partnered with Kalil Bottling Co., (Kalil) to distribute the Company's portfolio of beverage brands in Arizona.

A family-owned company since 1948, Kalil Bottling Co. in Arizona owns and operates distribution centers in Phoenix, Tucson, Flagstaff, and El Paso. Kalil distributes soft drinks, teas, and waters throughout Arizona, parts of New Mexico, the Durango area of Colorado and the El Paso area of Texas. Major brands handled by the company's 750 employees include RC, 7UP, Diet Rite, A&W, Sunkist, Snapple, Arizona Tea, Canada Dry, Squirt, Vernor's, Yoo Hoo, Big Red, Fiji and Monster Energy. Kalil Bottling Co. offers a full line of fountain, vending, and cold drink equipment. Kalil also packs private-label beverages for customers throughout the Southwestern U.S. and has shipped soft drinks to customers in 14 different countries.

James Greco, Chief Executive Officer of the Company, commented, "Our new partnership with Kalil will help further strengthen our presence in the Southwest Market, complementing our recent growth initiatives in the Northwest and South Markets. We are proud to have Kalil carrying our full portfolio of beverages."

AquaBall continues to innovate the category and meet the needs of consumers looking for children's beverages with zero calories, zero sugar and all-natural ingredients. Greco added, "AquaBall is far healthier for kids than anything else on the market. As awareness of the issues caused by excess sugar consumption in children grows, so do our sales. Our goal is to be a solution to the epidemics of childhood obesity and juvenile diabetes."

AquaBall is available at major retailers as well as a growing list of convenience stores and is available in all four flavors in our single bottle offering.

About True Drinks
True Drinks Holdings, Inc., the holding company for True Drinks, Inc., is a healthy beverage provider. Its flagship product is AquaBall® Naturally Flavored Water a healthy alternative to the other products in the children's beverage market. True Drinks has licensing agreements with Disney and Marvel for use of their characters on bottles of AquaBall. AquaBall is a naturally flavored, vitamin-enhanced, zero-calorie, preservative-free, dye-free, sugar-free alternative to juice and soda. AquaBall is currently available in four flavors: fruit punch, grape, strawberry lemonade and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

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