SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

June 15, 2016 08:30 ET

True Drinks Announces the "Aquaball Pledge"

Chief Mom Enhances Marketing Program

IRVINE, CA--(Marketwired - June 15, 2016) - True Drinks Holdings, Inc. (OTCBB: TRUU), a healthy beverage provider and maker of children's beverage, AquaBall, today announced the launch of the AquaBall Pledge and Brand Ambassador program. These programs continue the Company's focus on educating, connecting and uniting parents in providing healthier options for children. AquaBall is leading the way by offering the only zero sugar, zero preservative, zero calorie children's beverage on the market.

The AquaBall Pledge is the launch of a national campaign encouraging children to make one healthy choice a day by reducing sugar in their diets. When a child 'Takes the AquaBall Pledge' they are joining in the battle against childhood obesity and diabetes and choosing healthier options. The children are sent a wristband, a coupon for a free AquaBall and merchandise. As they complete each month a new wristband is sent out to them, with a new color. Once they complete three months they receive a gold wristband and will be entered into a drawing for an AquaBall Party with their friends. To find out more information and to take the AquaBall Pledge go to www.aquaballdrink.com/pledge.

Aubrye Foote, Chief Mom of True Drinks, stated, "Kids drink more than they eat and most of the kid's beverages on the market today are packed full of sugar. Even if there isn't any 'added sugar' in the beverage, one drink can exceed the daily amount of sugar a child should have. Our idea was to create the AquaBall Pledge to encourage families to have fun while making a healthy choice at the same time. If they replace their favorite juice pouch or soda with an AquaBall, they immediately eliminate at least 9 grams of sugar. Every little change is a step in the right direction. I'm hoping that every parent joins me in the AquaBall Pledge and encourages their friends to join as well."

In May 2016, the Company launched a Brand Ambassador program to expand brand awareness and engagement with parents by developing advocates of our product with our #AquaBallMoms. Each "AquaBall Mom" provides credible, trustworthy promotion and visibility to AquaBall. Through the ambassadors' blogs and social media platforms, the AquaBall Moms are sharing their personal opinions and experiences of AquaBall and sampling product to their friends and followers. The mom-to-mom recommendation is essential when marketing a kid's beverage such as AquaBall. The effects of the "Mom" Brand Ambassador program is remarkable. The Company's goal has always been to empower moms with the truth and not savvy marketing campaigns that aim to trick moms into thinking that "less" sugar is NO sugar.

"When we created the position of Chief Mom, we wanted the authenticity of a real mom talking with parents and not at them. Aubrye has shared her thoughts on children's health and healthier choices with those parents who make decisions about their children's well-being," stated Kevin Sherman, Chief Executive Officer of True Drinks. "We are seeing increased engagement with parents, and the launch of the AquaBall Pledge and our AquaBall Moms Brand Ambassador program will augment that reach dramatically."

About True Drinks, Inc.

True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, zero-sugar, zero-preservative, dye-free alternative to juice and soda. AquaBall™ is currently available in four flavors: fruit punch, grape, berry and strawberry lemonade. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:

    Investor Relations
    True Drinks, Inc.
    18662 MacArthur Blvd., Ste. 110
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500