SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

October 22, 2014 08:45 ET

True Drinks Delivers on Phase One of Brand Awareness Campaign

IRVINE, CA--(Marketwired - October 22, 2014) - True Drinks Holdings, Inc. (OTCBB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced the initial success of their brand awareness campaign.

True Drinks, the maker of AquaBall™ Naturally Flavored Water, recently launched Phase One of their digital and public relations marketing campaign with extraordinary results. Completing the initial three month campaign, the Company has delivered over 205 million impressions with an unusual three times higher than average engagement metrics (as defined by Media Mind/eMarketer). Through these efforts, the Company has increased site traffic to www.aquaballdrink.com from approximately 2,000 visitors per month pre-campaign to over 157,000 per month. The public relations and social media efforts are spreading an increasingly effective message about AquaBall Naturally Flavored Water as the healthiest beverage for their children and a first mover in the category which is strongly resonating with parents looking for healthier alternatives for the children. The video campaign at http://aquaballdrink.com/videos/ also yielded over 60,000 views in the first two days of its launch, in addition to an aggressive, targeted advertising campaign on Pandora Internet radio. 

Kevin Sherman, Chief Marketing Officer at True Drinks, commented, "Our intent in Phase One of our marketing campaign was to simply create overall brand awareness. I am very pleased to announce that our results have far exceeded our expectations, showing the huge inherent demand and interest that exists for our product. I am confident that AquaBall Naturally Flavored Water is becoming the most trusted healthy beverage for children on the market. We listened to what parents and kids had to say and made sure we were able to deliver a product and message that meets their needs."

True Drinks also noted that the company has raised sufficient non-dilutive funds through the sale of notes to meet stronger than expected near-term demand from their larger customers, as well as funding the marketing and brand awareness campaign to date. 

"These are very exciting times with the development of AquaBall Naturally Flavored Water. We have strong retail execution and sell through, early success in developing new channels, and incredible results with our initial marketing campaign," added Lance Leonard, CEO of True Drinks.

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBallTM is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBallTM is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers are kids, young adults, and their guardians, who are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.theaquaball.com and www.truedrinks.com. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500