SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

October 25, 2016 12:47 ET

True Drinks, Inc. EVP Jeff Culbertson blazes aggressive distribution and sales strategy for the remainder of 2016 and 2017

IRVINE, CA--(Marketwired - October 25, 2016) - True Drinks Holdings, Inc. (OTCBB: TRUU), a healthy beverage provider with licensing agreements with Disney and Marvel for AquaBall™ Naturally Flavored Water, today announced significant distribution gains since the launch of its preservative-free formula in June 2016.

EVP of Sales, Jeff Culbertson stated, "I have been with True Drinks for 6 months, and I can confidently state the company is headed for significant growth in 2017." Mr. Culbertson arrived to True Drinks in April of 2016 and was tasked with restructuring the sales team and implementing an aggressive Go-To-Market Strategy. He has focused the sales team on expanding our reach in the grocery, convenience store, and mass channels and on continuing to build out and support our DSD (Direct Store Distribution) network. True Drinks has received an overwhelmingly positive response since the release of its preservative-free formula to the market. Mr. Culbertson and his team have added the following distribution points in both grocery and convenience outlets in the last 3 months:

  • Cosentino's Price Chopper (28 Stores in Kansas City Area)
  • Balls Food Stores (28 Hen House Markets/Price Chopper in Kansas City)
  • Albertson Company Banners (5 new Divisions)
    • Shaws (154 Stores)
    • ACME (176 Stores)
    • Safeway (126 Stores in their Eastern Division)
    • United Grocers (73 Stores)
    • Albertson's InterMountain Division (88 Stores)
  • Town and Country
  • Nash Finch
  • Lowes (140 Neighborhood Grocers in the Southwest)
  • Brookshire Bros. (100+ locations)
  • Food Lion (1100+ locations)
  • MDI (400 locations)
  • King Cullen (34 locations in New York)
  • Bossleman/Pump n Pantry (46 Stores in Nebraska)
  • Buckey's (79 Stores)

Mr. Culbertson added, "The sales team is on a tear signing up new retailers, and we are also making enormous strides in our DSD footprint with the signing of Admiral covering seven Western states to solidify our 7-Eleven launch in the southwest." Culbertson added, "NACS in Atlanta last week provided us the opportunity to showcase our new bottle, highlighting our investment in merchandising and marketing plans that enabled my team to secure many appointments with both retailers and DSD representatives that we will be meeting with in the coming weeks. We are meeting with retailers to take part in their next shelf resets, and it is going very well. While a lot of our gains are hitting the shelves in the first quarter of Q1, we are also achieving cut-ins with some large retailers for which we are hitting the shelves in the fourth quarter."

Kevin Sherman, CEO stated, "We continue to provide the only solution in combatting childhood obesity and diabetes through our offering of zero sugar AquaBall Naturally Flavored Water. This is a fight we believe in and want to take head on."

About True Drinks, Inc.

True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, zero-sugar, zero-preservative, dye-free alternative to juice and soda. AquaBall™ is currently available in four flavors: fruit punch, grape, berry and strawberry lemonade. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit and Investor information can be found at Proudly made in the USA.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Investor Relations
    True Drinks, Inc.
    18662 MacArthur Blvd., Ste. 110
    Irvine, CA 92612