SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

September 17, 2015 08:00 ET

True Drinks Partners With Lakeshore Central in Chicago

IRVINE, CA--(Marketwired - September 17, 2015) - True Drinks Holdings, Inc. (OTC PINK: TRUU), a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles, today announces a distribution agreement with Lakeshore Central NA LLC in Chicago.

Donna Spagnola, partner at Lakeshore Central, commented, "We are excited to partner with True Drinks to bring their portfolio of healthy, flavorful and fun Aquaball beverages to Chicagoland and central Illinois retailers and consumers. Our consumers will be able to see for themselves that healthy beverages like Aquaball can taste great, be affordable and be fun to drink. We look forward to working with the professional management team at True Drinks to place Aquaball in hundreds, then thousands, of our retail accounts in the near future."

Lakeshore Central NA LLC is a joint venture between Lakeshore Beverage and Central Beverage formed to own and distribute non-alcoholic beverages in the greater Chicagoland and central Illinois markets. Lakeshore Beverage is the largest beer distributor in Illinois with annual sales exceeding 23 million case equivalents, anchored by the AB-InBev portfolio of beers. In addition to Aquaball, Lakeshore Central NA represents Sparkling Ice, Lacroix Water, Everfresh Juices, Arizona teas and drinks, Nesquik, Voss premium water and many other fine non-alcoholic RTD beverages.

"The additional of Lakeshore Central to our growing list of strategic distributing partners not only allows our brand, AquaBall Naturally Flavored Water, access to millions of additional consumers, but it opens up the third largest market for sales of children beverages. This alone is significant as it allows us the ability to create a direct relationship with consumers and retailers in a geography that we did not have in the past but that have been looking for us!" Leonard added, "There are few markets left that truly move the needle; Chicago is one of those for True Drinks. Having the best distributor partner in the market ensures long-term success and increased market share for AquaBall."

About True Drinks, Inc.
True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:
    Investor Relations
    True Drinks, Inc.
    18552 MacArthur Blvd., Ste. 325
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500