SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

March 01, 2017 08:30 ET

True Drinks Raises $3.6 Million to Fund 2017 Growth Plan

IRVINE, CA--(Marketwired - March 01, 2017) - True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, announced today that the Company has raised $3.6 million to fund its 2017 growth plan.

True Drinks CFO Dan Kerker commented, "This financing enables True Drinks to execute our 2017 growth strategy with a focus on increasing distribution in the mainstream grocery and convenience store channels, heavily promoting the brand at retail to drive trial and brand awareness, and increasing our voice in the fight to end the trends of childhood obesity and juvenile diabetes."

"We are pleased that our current directors and large shareholders took over 45% of our latest capital raise, signaling confidence in our business plan and current management," added True Drinks CEO Kevin Sherman. "Redefining the future of innovation in the beverage space is squarely upon us, and I believe AquaBall is uniquely positioned to disrupt the children's beverage sector. We are making a difference in the lives of children by providing an option to the excessive sugary beverage offerings being marketed to children."

AquaBall™ has engaged with over 70 distribution partners in 44 states and is sold in over 9,000 convenience and grocery stores. The Company has a bottling agreement with Niagara Bottling, the leading bottled water supplier in the U.S. providing healthy hydration for the entire family at a value, and holds licensing agreements with Disney Consumer Products, Inc. and Marvel Characters B.V.

About True Drinks Holdings, Inc. (OTC PINK: TRUU
)True Drinks Holdings, Inc., the holding company for True Drinks, Inc., is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks Holdings, Inc. are intended to identify such forward-looking statements. True Drinks Holdings, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

Contact Information

  • Contact:

    Investor Relations
    True Drinks, Inc.
    18662 MacArthur Blvd., Ste. 110
    Irvine, CA 92612
    ir@truedrinks.com
    949-203-3500