SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

November 26, 2013 09:15 ET

True Drinks Secures $5.2 Million in Equity Financing to Support Growth of Aquaball™ Naturally Flavored Water

IRVINE, CA--(Marketwired - November 26, 2013) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced the raising of $5.2 million in preferred equity.

Lance Leonard, Chief Executive Officer of True Drinks, commented, "I want to acknowledge the support we received from our existing shareholder base in this transaction and also welcome aboard our new investors. Securing capital to meet the rapidly growing demand for AquaBall™ was of critical importance to our continued roll-out strategy. This year, we have successfully gained nationwide distribution throughout over 25,000 outlets including Kroger, Safeway, Walgreens, HEB, Winn-Dixie, Bi-Lo and Albertsons, and have made key strides in our supply chain as we are currently producing in three factories across the US. The infusion of fresh capital will be instrumental in moving our business forward by enabling us to quickly activate a comprehensive marketing campaign to increase the awareness of the healthy attributes of AquaBall to parents everywhere. We look forward to expanding our reach into exciting new retail channels in 2014, such as club stores."

Dan Kerker, Chief Financial Officer, added, "We would like to thank Merriman Capital for their help in securing this equity raise in a timely fashion and for expanding our capital base with the group of strong institutional and family-office investors they brought into this deal. We have the option to accept up to $2.8 million in additional equity from a group of institutional investors which we will evaluate based on timing."

The Company issued one preferred share for every $4.00 invested. Each preferred share comes with a 5% coupon payable quarterly and is convertible into 16 shares of the Company's common stock. Each investor also received warrant coverage equal to 35% of their investment at an exercise price of $0.30 per share. Merriman Capital, Inc. acted as the exclusive financial advisor and placement agent in this transaction.

About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements with major entertainment and media companies for use of their characters on its proprietary, patented bottles. AquaBall™ Naturally Flavored Water, the Company's vitamin-enhanced water that was created as a 0 calorie, sugar-free alternative to juice and soda for kids, is currently being sold into mass-market retailers throughout the United States. For more information, please visit and

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

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