SOURCE: True Drinks Holdings, Inc.

May 23, 2013 08:00 ET

True Drinks Secures Agreement With Ingles Markets Inc.

Ingles Markets Operates 203 Supermarkets in 6 Southeastern States

IRVINE, CA--(Marketwired - May 23, 2013) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced an agreement with Ingles Markets, Inc. (www.ingles-markets.com).

Founded in 1963 by Robert "Bob" Ingle, Ingles Markets is a regional supermarket chain based in North Carolina. Today, Ingles operates 203 stores in six states including 74 in Georgia, 69 in North Carolina, 36 in South Carolina, 21 in Tennessee, 2 in Virginia and 1 in Alabama. Ingles' strives to provide a one-stop shopping convenience to its valued customers. All of its stores are located within a 250 mile radius of its distribution center to facilitate its high standards of quality and freshness. 

Jason Dorfman, National Director of Sales for True Drinks, commented, "Ingles has a loyal customer base and is one of the premier regional banners in the Southeastern United States. We expect nothing less than a mutually rewarding partnership."

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in three flavors, orange, grape and fruit punch, with berry flavor, and a seasonal strawberry lemonade flavor soon to be released. Their target consumer: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.theaquaball.com and www.truedrinks.com. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

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