SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

August 15, 2013 09:00 ET

True Drinks Secures Partnership With Midwest Beverage and Brokerage, Inc.

IRVINE, CA--(Marketwired - August 15, 2013) - True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced a partnership with Midwest Beverage and Brokerage, Inc.

Midwest Beverage and Brokerage provides service throughout Minnesota, Wisconsin and Iowa. Together, the True Drinks team and Midwest Beverage and Brokerage have targeted both large format chains and independent grocery stores and C-stores. Test marketing has already been done with Hy-Vee, a top 20 supermarket chain in the U.S. with over 235 retail stores across eight Midwestern states, Our Town Fresh Market, a leading fresh market grocery store in Wisconsin, Rochester Wholesale Fruit, a leading healthy food and beverage grocer in Minnesota, and many others.

Doug Beckman, President of Midwest Beverage Brokerage, stated, "The partnership with True Drinks has allowed us to open several doors in large format chains and helped us secure great relationships with others. AquaBall is filling a void desperately needed in the beverage space for kids. It is great to know we are providing a healthy beverage alternative for kids and providing piece of mind for the ultimate consumer, their mothers."

Jason Dorfman, National Director of Sales for True Drinks, commented, "Our relationship thus far has been a success with Midwest Beverage and Brokerage. Our testing in new markets has exceeded our expectations and we look forward to continue building on this momentum as our relationship progresses."

About True Drinks, Inc.
True Drinks provides a healthy alternative for kids to drink. Their AquaBallTM is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBallTM is currently available in three flavors: orange, grape and fruit punch, with berry flavor, and a seasonal strawberry lemonade flavor soon to be released. Their target consumer: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit and Proudly made in the USA.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

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