YARDLEY, PA--(Marketwire - Nov 19, 2012) - TRUE Health + Wellness™ (http://www.truehw.com/), a Harte-Hanks (NYSE: HHS) company and a professional and patient-centric healthcare advertising agency, announced today that one of its talented professionals, Director of Client Development Lauren Hartkorn, has been named a "40 Under 40" leader by trade publication Direct Marketing News in its November 2012 edition. (See: http://media.dmnews.com/documents/40/dmn_40_under_40_updated_11112_9934.pdf.)
"This group of influential young leaders is shaping the industry in much the same way as [Lester] Wunderman did in his early days," wrote Direct Marketing News Editor-in-chief Ginger Conlon, speaking of the professional who coined the term "direct marketing" in 1967. "Their work is helping to guide marketers in mastering such areas as integrating digital and social within their direct marketing initiatives, using Big Data to inform marketing decisions, and building customer loyalty at a time when customers have never been more promiscuous. Their stories are ones of determination, creativity, and adaptability."
"As the architect of numerous relationship marketing programs, Hartkorn uses a firm analytics backing to develop campaigns that combine brand marketing and customer behavior, while offering continuous refinement as each program evolves based on changing external trends," Direct Marketing News reported. "For instance, she smoothed out one client's email execution issues via a dynamic and automated email generation solution. Over the past several years she has managed one of the largest pharmaceutical engagements for Harte-Hanks' The Agency Inside."
"Lauren facilitates innovation in nearly every undertaking for our clients and our agency," said Anne Stroup, managing director, TRUE Health + Wellness. "She understands how the marketing landscape is changing and interprets what that means for brands as well as healthcare provider and patient engagement, ensuring impactful and innovative campaigns. We are so pleased to see her abilities and achievements publicly recognized."
Harte-Hanks, Inc. (NYSE: HHS) is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website at http://www.harte-hanks.com or call (800) 456-9748.
TRUE Health + Wellness is a professional and patient-centric health and wellness agency where the value of brand, customer behavior and socialization methods are equally considered to produce the best patient outcomes. At TRUE Health + Wellness, we believe in moving beyond the single-minded brand proposition adhered to by most agencies. We believe it is necessary to communicate with professionals and patients simultaneously to effect a richer, more meaningful dialogue. We believe in the power of analytics to achieve measurable results while working harmoniously with creativity to inspire change. We believe in creating work customized to address an individual's needs, concerns -- even fears -- allowing the brand to inspire the customer singularly. Finally, we believe in doing what others haven't. In reimagining what a healthcare agency can be. Visit the TRUE Health + Wellness Website at www.truehw.com or call (855) 880-8783.
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