SOURCE: The True Life Companies

The True Life Companies

April 01, 2013 11:08 ET

The True Life Companies Appoints Real Estate & Finance Veteran, Rhett Trees, to Executive Leadership Position in Capital Markets

Real Estate Investment and Management Firm Adds Seasoned Fundraiser and Entrepreneur to Expand the Capital Markets Team and Lead Portfolio Growth Initiatives

SAN RAMON, CA--(Marketwire - Apr 1, 2013) - The True Life Companies (TTLC), a San Ramon-based real estate investment firm with expertise in the acquisition, planning, development and management of well-positioned land, announced today that it has appointed Rhett Trees as Principal of Capital Markets. Trees joins the firm as the Founder of 828 Capital Partners, a multifaceted investment firm focused on a broad range of Real Estate transaction types across the United States. Earlier, he was the Chief Operating Officer of the PGA TOUR CLUB, a $1 billion portfolio of owned, operated and managed luxury assets including private golf clubs, TPC courses, golf residences and estate homes located in the world's most sought after destinations.

Prior, Trees was one of the first 20 employees at Exclusive Resorts where he was an instrumental player as the firm grew from the seed-capital stage to owning over 400 luxury residences around the world. During his tenure, Trees closed over $100 million in deals and the company grew to $1.4 billion in assets under his management.

"Rhett is an exceptional performer and his track record of success is tailor-made for our culture," said Scott Clark, Chief Executive Officer, TTLC. "He is a timely addition to our senior management team and fortifies our position as we identify sources of capital around the country.

"Our go-to-market strategy is revolutionary in that our in-house teams are vertically integrated: a feasibility team addressing projects via detailed due diligence and underwriting; our land acquisition team pursuing off-market opportunities; and our capital markets team developing the underlying foundation to create a stable capital source for our growth. In our world, it's all about the strong relationships we foster and our nimble approach regarding opportunities."

TTLC has been aggressively acquiring land over the past several months building out a land portfolio that offers the ability to entitle and construct horizontal infrastructure offering finished lots to homebuilders. The company is also involved in resort and recreational master-planned communities, a space where several members of the team including Taber Anderson, Deron Bocks, and now Rhett Trees, are considered industry experts. A reflection of this expertise is noted by the recent purchase of Pine Canyon, a luxury master-planned community in Flagstaff, Arizona.

The firm has been building their land acquisition and capital teams to take advantage of the various land opportunities that exist today. In late 2012, they closed on 168 acres in the master plan of Rancho Vistoso in Oro Valley, Arizona. The purchase gave The True Life Companies control of the final developable lots and tracts of raw land, a commodity in high demand among merchant builders in the greater Tucson marketplace. The company currently owns over 1,200 lots and is well on the way to acquiring another 3,000 lots in 2013.

"After 15 years in real estate, I'm excited to join The True Life Companies where I can lead the strategic vision for our capital team and amplify my deep relationships with High Net Worth Investors, Family Offices and Institutions around the nation," said Principal, Rhett Trees. "My overarching goal is to over-subscribe our investment vehicles in order to continue our reputation as the premier provider of finished lots to the national home building community. I look forward to orchestrating the fundraising process and acting as the sentinel of our Colorado office knowing that Scott and Taber have constructed a solid foundation for our success."

About TTLC
The True Life Companies (TTLC) is a strategic real estate investment, development and management firm with headquarters in San Ramon, California; and offices in Phoenix, Arizona; and Denver, Colorado. The company is the premier supplier of lots and land to public and private builders in the western United States. Simultaneously, their resort/recreation division focuses on adding value to new and existing luxury master planned communities. For more information on the company visit their website at or at

The foregoing does not constitute an offer to sell or a solicitation of an offer to buy True Life shares or limited partnerships, nor will there be any sale of limited partnership interests in any jurisdiction in which any such offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of any such jurisdiction.

Contact Information

  • Contact:
    Fran Bangert
    Kovach Marketing
    Email Contact