True North Gems Inc.
TSX VENTURE : TGX

True North Gems Inc.

July 28, 2005 18:35 ET

True North Gems Announces Sponsorship of Canadian Jewellery Design Competition

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - July 28, 2005) - True North Gems Inc. (TSX VENTURE:TGX) is pleased to announce that the Company is acting as sponsor for the Coloured Stone category of the 2005 Canadian Jeweller, Excellence in Design Awards. This competition is held annually to encourage jewellery designers and manufacturers to showcase their skills nationally and also to develop awareness of coloured gemstones within the industry.

"The use of colour is arguably the fastest growing aspect of fine jewellery design, and True North Gems' participation as a sponsor confirms the Company's belief that this emerging trend will benefit the Company in the future. Canada has some extremely talented artisans and we are proud to help in whatever way we can," says Nick Houghton, True North's Managing Director, Jewellery Manufacturing and Marketing. "Leaders in their particular field often sponsor design competitions, and we feel True North Gems' participation in this event signals another step forward for the Company."

As part of the sponsorship program, the Company has been provided exposure in the August issue of Canadian Jeweller Magazine. A copy of an advertisement is available for viewing on the Company's website at www.truenorthgems.com. The entrants will be judged at the World Jewellery Expo, to be held in Toronto from the 7th to the 10th of August 2005.

True North Gems is a public company listed on the TSX Venture exchange and is engaged in the exploration and development of North American coloured gemstone deposits. The company is a pioneer in Canadian coloured gemstone exploration and owns a 100% interest in the Yukon-based Tsa da Glisza emerald property and the rights to earn 100% interest in the Beluga sapphire property located on Baffin Island and the Fiskenaesset ruby property in Greenland.

The Company relies on litigation protection for "forward-looking" statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of the release.

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