True North Gems Launches Greenlandic and Danish Websites

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 24, 2012) - True North Gems Inc. (the "Company") (TSX VENTURE:TGX) is pleased to announce the launch of www.truenorthgems.gl, their new Greenlandic website, as well as the introduction of a Danish website, www.truenorthgems.com/dk.

"True North Gems understands not only the need but also the duty it has to share information regarding the permitting process with the people of Greenland in their language of choice," says President and CEO Nicholas Houghton. "Through this Greenlandic portal, we will be able keep communities aware of the upcoming public meetings required as a pre-requisite to gaining our exploitation permit, allowing them to share in our vision which will be beneficial for all."

These new websites will be updated regularly with the latest news related to the Aappaluttoq permitting process in both Greenlandic and Danish, purposefully building a valuable information resource center for the public as the Company moves forward into the final stages of permitting.

"This step re-enforces True North Gems mandate to cultivate open communication and relationships of trust with the people and government of Greenland, both of which will be integral to the success of this project," says Bent Olsvig Jensen, Managing Director of wholly owned subsidiary, True North Gems Greenland A/S. "In the future, these websites will develop additional features based on the interest and feedback from the Greenlandic public, and in time are poised to become the forums for material regarding upcoming employment opportunities and ongoing CSR initiatives."

True North Gems' CSR program is designed to create a legacy of socially responsible development, safety and environmental protection, employee development practices and enduring community benefits in their countries of operation. To date, the Company's community engagement activities in Greenland have included: training and seasonal employment for individuals from the communities of Fiskanaesset and Nuuk; development of gemstone polishing and jewelry manufacturing programs; and financial and in-kind support of community wellness and employee health and safety initiatives. The Company is also proud to be a member of local organizations CSR Greenland, Transparency Greenland, and Employers Association of Greenland.

True North Gems Inc. is listed on the TSX Venture Exchange and is engaged in the exploration and development of Greenlandic and North American coloured gemstone prospects. The Company is a pioneer in coloured gemstone exploration and, currently in Greenland, has the rights to earn 100% interest in the Aappaluttoq ruby and pink sapphire project, holds a 100% interest in the Tsa da Glisza emerald property, Yukon, and the Beluga sapphire property located on Baffin Island, Nunavut. True North's prime focus remains the commercial advancement of the Aappaluttoq Ruby Project in Greenland.

This document contains "forward-looking information" and "forward-looking statements" (together, "forward-looking statements") within the meaning of applicable securities legislation, which are made as of the date of this document or the document(s) referred to herein. Statements that express predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects", "anticipates", "plans", "projects", "estimates", "intends", "strategy", "goals", "objectives" or variations thereof or stating that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved, or the negative of any of these terms and similar expressions) are not statements of historical fact and may be forward-looking statements. Forward-looking statements include, without limitation, statements with respect to: the amount of mineral reserves and mineral resources; the amount of future production over any period; net present value and internal rates of return of the proposed mining operation; capital costs; operating costs; strip ratios and mining rates; and mine life.

The forward-looking statements are made based upon certain assumptions which, if untrue, could cause the actual results, performances or achievements of the Company to be materially different from future results, performances or achievements expressed or implied by the forward-looking statements. These assumptions include, without limitation: the price of gemstone products produced; anticipated costs; the presence of and continuity of gemstones at modeled grades and values; the capacities of various machinery and equipment; the availability of personnel, machinery and equipment at estimated prices; exchange rates; appropriate discount rates; tax rates applicable to the proposed mining operation; financing structure and costs; anticipated mining losses and dilution; gemstone recovery rates; reasonable contingency requirements; and receipt of regulatory approvals on acceptable terms. By their very nature, forward-looking statements involve inherent risks and uncertainties that could cause actual results, performances or achievements to differ materially from those in the forward-looking statements. These include, without limitation: price volatility, discrepancies between actual and estimated production, mineral reserves and resources and metallurgical recoveries, mining operational and development risks, regulatory restrictions (including environmental regulatory restrictions and liability), activities by governmental authorities (including changes in taxation), currency fluctuations, the speculative nature of gemstone exploration, the global economic climate, dilution, share price volatility, competition, loss of key employees; additional funding requirements and defective title to mineral claims or property]. This list is not exhaustive. See also, for example, the risks disclosed in the Company's other disclosure documents filed at www.sedar.com, including, without limitation, those disclosed in the Company's management's discussion & analysis. The Company expressly disclaims any intention or obligation to update or revise any forward-looking statements, except as otherwise required by applicable securities legislation.