True North Gems Inc.

True North Gems Inc.

February 28, 2007 09:00 ET

True North Gems to Profile World Wide Ruby Market

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Feb. 28, 2007) - True North Gems Inc. (TSX VENTURE:TGX) ("True North") is pleased to announce they have contracted MVI Marketing Ltd. of California, to compile an accurate profile of the world wide ruby market, as part of the ongoing exploration and development of their ruby and pink sapphire project in Fiskenaesset, on the West Coast of Greenland.

This initiative has been undertaken as part of True North Gems' ongoing assessment of the value of the Company's Greenland ruby project. Upon completion, this document will establish a context within which True North Gems can develop a comprehensive marketing strategy.

The outline objective will be the creation of the first all-encompassing paper that, through interviews with key industry personnel, review of all existing secondary research data, and statistical extrapolation of market size, will deliver to True North an independent compilation of the mining, wholesale and retail sectors within the ruby industry. The historical report will be used as the foundation and basis with which True North can develop the strategy required to successfully enter the ruby market with accurate product profiles.

MVI Marketing Ltd. is recognized as the industry leader in their field, responsible for the successful marketing and branding of diamonds from the Argyle mine in Australia, conceiving and launching their world renowned 'Champagne Diamonds' campaign.

True North Gems Inc. is listed on the TSX Venture Exchange and is engaged in the exploration and development of Greenland and North American coloured gemstone prospects.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of the release. The Company relies on litigation protection for "forward-looking" statements.

Contact Information

  • True North Gems Inc.
    Andrew Lee Smith
    Chairman and CEO
    (604) 687-8055 or 1-800-399-8055
    True North Gems Inc.
    Ken Shortt
    Investor Relations
    (604) 687-8055 or 1-800-399-8055