SOURCE: Sennheiser Electronic Corporation

Sennheiser Electronic Corporation

August 03, 2009 13:53 ET

True Sound Comes to Boston as Sennheiser Sound Tour Hosts "Pre-Macca" Happy Hour Bash at House of Blues, Opposite Fenway Park

First 500 Attendees Between 4:30pm and 6:30pm Drink for Free; Event Features Dozens of Headphone Giveaways, Demos and Sennheiser Sound Tour Girls Team

BOSTON, MA--(Marketwire - August 3, 2009) - Boston's House of Blues opposite Fenway Park will be the place to be before Sir Paul's concert on Thursday night. Headphone manufacturer Sennheiser is hosting a "pre-Macca bash" between 4:30 and 6:30 pm to warm up concert-goers for what promises to be a once in a lifetime performance. Sennheiser is pulling out all the stops, offering the first 500 attendees free drinks along with dozens of headphone giveaways throughout the duration of the event. The Sennheiser Sound Tour ( Girls Team (read below) will also be on site offering demos of Sennheiser's latest headphones.

          What: "Pre-Macca" Happy Hour, hosted by Sennheiser Sound Tour
          Where: 36 Lansdowne St., opposite Fenway Park
          When: Thursday, August 6 between 4:30-6:30

The Sennheiser Sound Tour, which passes through 30+ cities this summer across the U.S. and Canada, will be in Boston all week, capping its stay with a Girls Team appearance on Friday at Dicks Last Resort (, located in Quincy Marketplace in historic Faneuil Hall. In addition, the Sennheiser Sound Tour visits the Apple Store at 815 Boylston Street on Wednesday between 1:00 and 5:00 pm for an interactive session in which they will offer personal headphone demos.

Stefanie Reichert, vice president of strategic marketing, Sennheiser, commented: "We invite the citizens of Boston to experience the outstanding audio quality of Sennheiser in what promises to be a memorable event at The House of Blues, one of our longtime partners. If you are a music lover and not familiar with Sennheiser, you need to come down and hear what you've been missing!"

The Sennheiser Sound Tour: A Groundbreaking Marketing Campaign

The "Girls Team" and the "Guys Team" are integral campaign components of the Sennheiser Sound Tour. Each week, the teams are assigned competitive tasks ranging from over-the-top outrageous to spectacularly goofy, with the ultimate goal of placing as many Sennheiser headphones on consumers' ears as possible. -- complete with its regular Webisodes of team antics -- brings an "online reality show" dimension to the campaign and enables both fans and consumers to stay connected as the tour progresses. The teams are comprised of unique individuals with a startlingly broad range of backgrounds: there is a professional surfer, a championship gamer, a model and a professional photographer among many others.

Sennheiser Sound Tour: Highlighted Resources and Media Links:

-- Webisode 1: The Starting Line (

-- Webisode 2: Tour Bus (

-- High resolution photo of teams (2.5mb, jpg) (

-- Dedicated Sennheiser Sound Tour Twitter ( and Facebook ( environments

-- - dedicated microsite (


Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with offices in the U.S. in Old Lyme, Connecticut and Pointe Claire Québec, Canada. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

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