True Textiles, Inc. Replaces On-Premise Analytics Application With Birst's Affordable, Scalable SaaS BI Solution

SAN FRANCISCO, CA--(Marketwire - May 3, 2011) - Birst, a leading provider of Software-as-a-Service solutions for business intelligence (SaaS BI) and analytics, today announced that True Textiles is using Birst's low-cost, highly scalable solution to replace a traditional, on-premise analytics application. The quick, easy access to information provided by Birst's self-service dashboards is helping True Textiles employees to increase their productivity and make more informed decisions.

"We evaluated a huge host of BI products in search of a solution that would get more information to more people, faster and more affordably," said Rick Cowan, CIO, True Textiles. "Birst met all of those requirements and more. Unlike our previous solution, Birst is providing the functionality we need in a fast, easy-to-use, self-service solution that's lightening the load on our IT department and delivering real value to our business."

True Textiles, Inc. is the largest U.S. commercial contract manufacturer of interior fabrics servicing the office furniture, institutional, healthcare, and hospitality industries. The company is committed to delivering innovative, performance-focused products through increasingly sustainable design and manufacturing processes. In its search for a new BI solution, the company evaluated a number of options, and selected Birst because of its report automation and dashboarding capabilities, pixel-perfect reporting, excellent customer support, and overall low cost.

Now, Birst is helping to improve True Textiles' employee productivity and decision-making by providing fast and easy access to information related to sales performance and pipeline, orders, customer service levels, product performance, and production. Because employees are able to run their own reports they can make decisions more quickly and free IT resources to focus on other projects. True Textiles is also using Birst to evaluate the effectiveness of new production practices in order to increase manufacturing efficiency.

"Companies using traditional, on-premise BI applications -- with their cumbersome development processes and expensive licensing models -- can't expand their deployments without a Herculean effort and considerable financial investment," said Brad Peters, CEO of Birst. "As a SaaS solution, Birst is able to deliver enterprise-class functionality along with the technology and processes that ensure that businesses can easily extend their implementations without breaking the bank."

About True Textiles, Inc.
Based in Grand Rapids, Michigan, True Textiles manufactures beautiful, functional fabrics that
have a positive, enduring impact on the people and places they touch. True Textiles provides
solutions that bring added value to its customers and is committed to delivering exceptional
products through increasingly sustainable design and manufacturing processes. For more
information about True Textiles, visit www.truetextiles.com.

About Birst
Birst is the SaaS Business Intelligence leader that accelerates business results by deploying fast, powerful, and agile business intelligence solutions for its customers. Birst overcomes the traditional cost, complexity, and performance barriers of business intelligence with rapid, flexible, affordable solutions that simultaneously improve the reach and power of analysis in an organization. Birst solutions are accessible from any Internet-connected device with a modern browser, feature high levels of security, and are highly scalable. For more information, visit www.birst.com.