SOURCE: True2Beauty Inc.

True2Beauty Inc.

December 31, 2013 08:00 ET

True2Bid Is Extremely Pleased With Charity Auction; Britney Spears Memorabilia Raises Money for Soles4Souls

Company Update:

BOCA RATON, FL--(Marketwired - Dec 31, 2013) - True2Beauty, Inc. (OTC Pink: TRTB) (The "Company") (www.True2Beauty.com) and its exciting and revolutionary ecommerce platform, True2Bid (www.True2Bid.com) are pleased to announce the Company has helped to generate significant awareness and money for Soles4Souls, an international charitable organization providing shoes for the underprivileged. Thanks to Britney Spears, True2Bid auctioned off memorabilia from her worldwide Femme Fatale Tour.

Worldwide press generated over 25,000 visitors to the site, with hundreds of new users for the event. The Company is pleased with the results as it indicates a strong appetite from consumers for celebrity auctions. Bill Bollander, CEO, believes the results of the charity auction are a reflection of Britney Spears fans worldwide and Soles4Souls past success in helping to bring shoes to the underprivileged. "We are grateful for the opportunity to participate in this auction and appreciate True2Bid and Britney Spears for their generosity. We look forward to working with them again in the future," says Buddy Teaster, Soles4Souls CEO.

True2Bid was launched in early May 2013. The site has improved its functionality and scalability in the past few months, and has proven it can handle the user volume of a large-scale celebrity auction. "True2Bid has evolved over the past few months to the point we feel comfortable with a full blown advertising campaign," states Bill Bollander, CEO. "Our plan is to create commercial spots for possible airing in the first quarter of 2014, the schedule for production of these commercials is late January," he continues.

As indicated in previous updates, the site is anticipated to change its look and feel prior to the television advertising campaign, reflecting a more targeted offering, with a wide variety of products. The site will engage users in reward programs as well as offer a fully developed retail site integrated into the auction functionality.

Please watch as we begin the transformation of the site to a new and exciting platform for entertainment shopping, "Where The Only Risk Is Having Fun."

True2Bid offers a new and innovative way to purchase the goods you want, at prices you love, personally experiencing "The Only Risk Is Having Fun."

About True2Beauty, Inc.
True2Beauty is the parent company of True2Bid an online retail platform. The True2Bid site is focused on delivering users a wide array of products that can either be won in an action packed environment of a live auction or purchased outright at considerable discounts to MSRP. With a guarantee that "The Only Risk Is Having Fun," participants can now experience a new and exciting way to shop for the products they want, at great discounts.

More information on the Company can be found at:
www.True2Beauty.com and www.True2Bid.com

For further information, please contact Investor Relations: 1-800-630-4190.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

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