SOURCE: True 2 Beauty Inc.

True 2 Beauty Inc.

January 13, 2014 08:00 ET

True2Bid Update; Site Will Be Transformed

Company Update:

BOCA RATON, FL--(Marketwired - Jan 13, 2014) - True2Beauty, Inc. (OTC PINK: TRTB) (The "Company") (www.True2Beauty.com) and its exciting and revolutionary ecommerce platform, True2Bid (www.True2Bid.com) is excited to announce the planned platform improvements and repositioning of its True2Bid online bidding site. As previously discussed by the company, the intention has been to build a lifestyle retail platform combining the fast paced action of auctions with an everyday retail shopping experience, one that affords the user the assurance of the best quality and prices, while keeping them engaged with relevant content and rewards programs.

True2Bid has served as a phenomenal testing ground for all of our concepts, the company is now much more familiar with the intricacies of auctions, from customer response to execution on the back end. True2Bid will be targeting very specific demographics and narrowly focused product lines, content, buying mechanisms, and even rewards. 

The company has added depth to its organization with the help of marketing specialists, product designers, bloggers, and operational experts. Our new software is currently operating on a test site and a launch date will be announced shortly. We are in the process of creating our first television commercial, which should be completed by the end of this month, with on air advertising expected to commence thereafter. True2Bid has signed an agreement with one of the leading advertising firms in America to handle its airtime purchases. Additionally, our buyers have been traveling nationwide to trade shows, suppliers and distributors, helping to broaden our product selection at launch.

The company intends to provide weekly updates as we near product launch. As indicated in previous updates, the site is anticipated to change its look and feel prior to the advertising campaign, reflecting a more targeted offering, with a wide variety of products. The site will engage users in reward programs as well as offer a fully developed retail site integrated into the auction functionality.

Please watch as we begin the transformation of the site to a new and exciting platform for entertainment shopping, "Where The Only Risk Is Having Fun."

True2Bid offers a new and innovative way to purchase the goods you want, at prices you love, personally experiencing "The Only Risk Is Having Fun."

About True2Beauty, Inc.
True2Beauty is the parent company of True2Bid an online retail platform. The True2Bid site is focused on delivering users a wide array of products that can either be won in an action packed environment of a live auction or purchased outright at considerable discounts to MSRP. With a guarantee that "The Only Risk Is Having Fun," participants can now experience a new and exciting way to shop for the products they want, at great discounts.

More information on the Company can be found at:
www.True2Beauty.com and www.True2Bid.com

For further information, please contact Investor Relations: 1-800-630-4190.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

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