August 18, 2009 09:00 ET

TrueCar Hires Edmunds Chief Evangelist

Jesse Toprak Signs on With New Authority in Car Pricing

SANTA MONICA, CA--(Marketwire - August 18, 2009) - TrueCar, Inc. (, which publishes how much people paid for their new vehicle and is the authority in new car pricing, announced today that Jesse Toprak has been hired as Vice President of Industry (Trends & Insights). Toprak, who most recently served as Executive Director of Industry Analysis at Edmunds, will be responsible for analyzing and reporting on all relevant automotive related topics, trends and insights for the industry and the media, as well as for consumers.

Toprak has more than 15 year's experience in the automotive industry, including nearly nine years with Edmunds. Toprak is one of the most frequently quoted automotive analysts of this decade having completed over 3000 interviews. At Edmunds, Toprak was amongst the creators of the site's well known consumer oriented pricing products and also built an industry analysis group from the ground up over the last several years. Prior to his role at Edmunds, Toprak held management positions at several automotive franchises for over 6 years.

"As a leader in the industry and a true advocate for the consumer, Jesse's arrival at TrueCar further validates the depth of factual transaction data TrueCar provides and confirms to all of us that we're doing something truly innovative and different; we're providing radical clarity through data and breaking new barriers. We're thrilled to have Jesse on the TrueCar team," says Scott Painter, Chief Executive Officer, TrueCar.

"TrueCar will be a game changer not only for the way consumers research their cars but also for how the industry evaluates its own performance," says Toprak. "Having been in the space for so many years, I couldn't ignore the new insights and depth of the data available. Publishing what everyone else paid for their new car is something everyone wanted to do but nobody was able to produce, TrueCar has actually done it. The massive amount of data combined with a team of some of the most experienced names in the industry will enable us to provide unique insights and trends with unparalleled depth that will quickly become an invaluable resource for consumers and the media."

Toprak began on August 17th and he is available for media interviews for all automotive industry and pricing related topics. Please contact Sean Stevens (415-402-0230) for an interview request.

About TrueCar

TrueCar ( is the authority in new-car pricing. It aggregates multiple data sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. It is offered online, free of charge -- so anyone can know at any time what is considered a good or great price. Consumers no longer walk into the dealership only partially informed and fully suspicious: they walk in knowing exactly the price of a fair deal. Dealers gain real-time, unbiased information about marketplace pricing, helping them know how to price their cars to sell more and gain market share from other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.

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