SOURCE: TrueCar

TrueCar

March 12, 2010 09:00 ET

TrueCar Identifies the Most Popular Cars and the Best Deals for Lovers of Green... the Color or the Lifestyle

SANTA MONICA, CA--(Marketwire - March 12, 2010) - In the spirit of St. Patrick's Day -- the greenest of all holidays -- TrueCar (www.truecar.com), the new car pricing authority on the Internet, has decided to give consumers every scrap of available information regarding green cars, including the biggest current discounts available for hybrid cars and the most popular green colored cars so far in 2010*.

THE BEST HYBRID CAR & SUV DEALS

As consumers continue to purchase green cars -- perhaps more so this week in celebration of St. Patrick's Day -- cost-conscious buyers continue to research and buy hybrid and low MPG new cars to offset the again rising price of gas. TrueCar.com continues to monitor the industry to deliver the most up to date information regarding the best deals on hybrids currently available.

Not surprisingly, the popularity of hybrid vehicles has made the most high profile models less of a great deal. However, consumers can still find some great hybrid buys like the 2010 Nissan Altima, which is selling at an average of 18% below MSRP.

"Consumers can hit two birds with one stone with the big discounts we identified for several hybrid vehicles: feel good about minimizing your carbon footprint and save money at the same time," said Jesse Toprak, Vice President of Industry Trends & Insights.

Based on the data we've collected, here are the most current best deals available, separated by hybrid cars and hybrid SUVs.

2010 Best Hybrid Deals - Cars
---- ------------------- ------------------------ ------------ ------------
Year      Make/Model               Trim           $ Discount** % Discount**
---- ------------------- ------------------------ ------------ ------------

2010 Nissan Altima       4dr Sedan I4 eCVT Hybrid        5,015          18%
---- ------------------- ------------------------ ------------ ------------

2010 Toyota Camry Hybrid 4dr Sedan                       2,120           8%
---- ------------------- ------------------------ ------------ ------------

2010 Ford Fusion         4dr Sedan Hybrid FWD            2,133           7%
---- ------------------- ------------------------ ------------ ------------

2010 Honda Insight       5dr CVT EX w/Navi               1,729           7%
---- ------------------- ------------------------ ------------ ------------

2010 Honda Civic Hybrid  4dr Sedan L4 CVT w/Nav          1,642           6%
---- ------------------- ------------------------ ------------ ------------

2010 Toyota Prius        5dr HB III                      1,323           5%
---- ------------------- ------------------------ ------------ ------------


2010 Best Hybrid Deals - SUVs
---- ------------------- ------------------------ ------------ ------------
Year      Make/Model     Trim                     $ Discount** % Discount**
---- ------------------- ------------------------ ------------ ------------
     Mercedes-Benz
2010 M-Class             4MATIC 4dr 3.5L Hybrid          5,332          10%
---- ------------------- ------------------------ ------------ ------------
     Chevrolet Tahoe
2010 Hybrid              2WD 4dr                         4,493           9%
---- ------------------- ------------------------ ------------ ------------
     Cadillac Escalade
2010 Hybrid              4WD 4dr Platinum                7,432           8%
---- ------------------- ------------------------ ------------ ------------
     Toyota Highlander
2010 Hybrid              4WD 4dr Limited                 3,520           8%
---- ------------------- ------------------------ ------------ ------------

2010 Ford Escape         FWD 4dr Hybrid Limited          2,375           7%
---- ------------------- ------------------------ ------------ ------------

THE COLOR GREEN

TrueCar.com also ran the numbers to figure out the top 10 models that have the highest percentage of green paint (Why? Because TrueCar has too much data and doesn't know what to do with it.) Unlike new cars in "lot colors," (the standard colors most dealers order the bulk of their cars in, like black, white, gray and silver), the many shades of green are a specialty color that comprises a small percentage of all cars made. With that in mind, the overall industry average was just over 2% of all cars sold, being green.

However, some notable models outdistanced that average. For instance, the 2010 Toyota FJ Cruiser sold 23% green cars. Also impressive, though not surprising to Subaru owners, was the 21% of green 2010 Foresters and 12% of green 2010 Outbacks sold. The brand new 2010 Honda Crosstour made the list with 7%. Toyota had three cars in the top 10, including 2010 Camry, the 2010 Highlander and the FJ Cruiser.

--------------------------------------------------
 Green Color Cars sold in Jan 1st - Feb 28th 2010
--------------------------------------------------
Year     Make/Model     % of Green Color Cars Sold
---- ----------------- ---------------------------
2010 Toyota FJ Cruiser                         23%
---- ----------------- ---------------------------
2010 Subaru Forester                           21%
---- ----------------- ---------------------------
2010 Honda Odyssey                             15%
---- ----------------- ---------------------------
2010 Subaru Outback                            12%
---- ----------------- ---------------------------
2010 Jeep Wrangler                              9%
---- ----------------- ---------------------------
2010 Toyota Camry                               8%
---- ----------------- ---------------------------
2010 Honda Crosstour                            7%
---- ----------------- ---------------------------
2010 Toyota Highlander                          6%
---- ----------------- ---------------------------
2010 Honda CR-V                                 6%
---- ----------------- ---------------------------
2010 Ford Fusion                                6%
---- ----------------- ---------------------------

The complete versions of both of these reports are available online at the TrueCar Truth Blog.

To get the most current new car pricing for any vehicle, including all hybrids, visit TrueCar.com. TrueCar's Consumer Price Reports are based on the idea that price goes far beyond averages. To see the full picture, you need to know the context, which TrueCar offers by presenting the price buyers actually pay for vehicles. The report is based on data for more than 43% of all individual U.S. car deals per month from dozens of proprietary and third party sources offering TrueCar Price Reports on more than 84% of all new cars at the local level, as well as information on dealer and consumer incentive trends.

About TrueCar

TrueCar (http://www.truecar.com/) is the authority in new car prices. TrueCar analyzes data from thousands of sources to show car buyers and car dealers how much people actually paid for a particular car in a specific local area. The innovative new car pricing service is offered online, free of charge at TrueCar.com. With TrueCar pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious -- using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.

*Covering all of January and February 2010

**from MSRP. National averages. Local discounts may vary. To find out the most recent local discounts go to TrueCar.com

Contact Information

  • Contact:
    Lee Morrell
    866-658-7884