January 25, 2010 08:58 ET

TrueCar Licenses Data to High Gear Media

Fast Growing Network of Automotive Destinations Integrates the Most Accurate New Car Pricing Data to Educate Car Buyers

SANTA MONICA, CA--(Marketwire - January 25, 2010) - TrueCar, Inc. (, the authority on new car pricing, announced today that High Gear Media (, publisher of more premium automotive content than anyone on the Web, has integrated the TrueCar pricing tools and reports across its network of owned and operated automotive destinations.

High Gear Media's over 2 million monthly users now have access to TrueCar Price Reports on destinations like, and, giving consumers the ability to search for any car and see a full distribution of prices paid by other people for the exact same vehicle in their specific geographical area. Users can also use TrueCar to see the actual dealer cost structure of a particular vehicle, empowering car buyers to shop with confidence. TrueCar is distributed using HTML widgets and a basic API; partnering web sites can also choose to leverage a free built-in vehicle configurator.

"One of TrueCar's key goals is to have our free pricing information distributed as widely as possible so consumers can be more informed before they step in a dealership," said Scott Painter, Chief Executive Officer, TrueCar. "This latest deal with High Gear Media allows us to reach and educate more potential car buyers so they can get the best price on their new car."

Virtually everybody who buys a car today visits the web. According to a recent J.D. Power's study, the #1 automotive activity online is pricing research.

"High Gear Media's destination automotive sites have over two million monthly unique visitors and most of them are doing heavy automotive research," said Hesky Kutscher, Founder and Chairman, High Gear Media. "With this new relationship, TrueCar's data strengthens High Gear Media's ability to provide the information most sought out by car buyers doing automotive Internet research -- price."

About TrueCar

TrueCar ( is the authority in new car pricing. TrueCar aggregates data from multiple sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. TrueCar is offered online, free of charge -- so anyone can know at any time what is considered a good or great price. Consumers no longer need to walk into the dealership only partially informed and fully suspicious: with TrueCar they can walk in knowing the price of a fair deal. Dealers also benefit by gaining real-time, unbiased information about marketplace pricing, helping them price their cars to increase volume of sales and gain market share from other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.

About High Gear Media

High Gear Media is a vertical publishing company publishing more premium automotive content than anyone in the world through websites targeting key buyer and vehicle segments. High Gear Media's owned and operated network of automotive destinations reaches well over 2 million visitors monthly and includes its anchor site,, its luxury site,, green and electric car sites, and, and its family-focused sites including High Gear Media's editorial staff and over 200 contributors have written at publications like Car and Driver, AOL Autos, AutoWeek, Automobile Magazine, and Wired. The company's content is syndicated to partners including Yahoo! Autos, Huffington Post, and The San Francisco Chronicle. Independent automotive writers and people who are passionate about cars can contribute content by visiting High Gear Media is headquartered in Palo Alto, Calif. and received its funding from Accel Partners, Greylock Partners and DAG Ventures.

Contact Information

  • Contact:
    Kasey Soll