October 15, 2009 09:00 ET

TrueCar Monthly Consumer Price Report

Halloween Is the Best Day to Buy a Car This Month; Report Reveals Cars With the Most Room to Negotiate, the Biggest Discounts and More

SANTA MONICA, CA--(Marketwire - October 15, 2009) - TrueCar, Inc. (, the authority on new car pricing, today released its monthly Consumer Price Report. The monthly report includes TrueCar's unique Price Flex Score, identifying new cars with the most negotiating room, as well as best deals by total incentives, greatest percentage below MSRP, greatest price drops and days in inventory.

You can view a copy of the full report here:

Highlight's for September 12th - October 9th, include:

--  Most negotiable new cars include Porsche 911, Porsche Boxster, and
    Mercedes-Benz R-Class
--  3 of the 5 best total incentives this month are on the 2009 Jaguar XJ
    Series, 2009 Mercedes-Benz SL-Class, and 2009 Mercedes-Benz CL-Class
--  Top 2010 brands with biggest discounts include Ford, Volvo, Chrysler,
    and Mercedes-Benz
--  Best day to buy a car within the next 30 days is October 31st; the
    worst is November 8th

"Even though dealers are suffering from low inventory, there are still great car deals out there for well-informed consumers," said Jesse Toprak, Vice President of Industry Trends at TrueCar. "This report aims to give these consumers a unique look at the market so they can easily identify the best deals in their area."

TrueCar Price Flex Score

TrueCar's Price Flex Score measures how elastic the transaction price is for a particular model. For example, if you are planning to buy a vehicle with a low Price Flex Score, don't expect much of a discount from the TrueCar average price. If a vehicle has a high Price Flex Score, however, you have the potential to strike a deal significantly below (or above, if you are not careful!) the TrueCar average price. The report alerts consumers to the lowest and highest Price Flex Scores, providing an additional layer of information beyond just the average prices to get the best deal possible.

     2010 Least Flexible                    2010 Most Flexible
Score  Make              Model       Score  Make               Model
1      Audi              Q5          99     Porsche            911
2      Chevrolet         HHR         98     Porsche            Boxster
5      Chevrolet         Equinox     94     Mercedes-Benz      R-Class
6      Buick             Lucerne     93     Mazda              Tribute
7      Audi              A5          92     Jeep               Compass

        Greatest Discount                    Greatest Discount
Rank  2009 Make Model  % Below MSRP  Rank   2010 Make Model  % Below MSRP
1     Dodge Charger             22%  1      Ford Explorer             14%
2     Dodge Ram 1500            19%  2      Ford F-150                14%
3     Chrysler Town &           18%  3      Toyota Tundra             12%
       Country                               2WD Truck
4     Hyundai Sonata            18%  4      Ford Edge                 12%
5     Chevrolet Corvette        18%  5      Chevrolet Malibu          10%

The report also details the best deals at the model level separated by total incentives, greatest percentage below MSRP, greatest price drops and days in inventory. You can view a copy of the full report here:

TrueCar's Consumer Price Report is based on the idea that price goes far beyond averages. To see the full picture, you need to know the context, which TrueCar offers by presenting the price buyers actually pay. The report is based on data for more than 30% of all individual US retail transactions per month from dozens of proprietary and third party sources offering TrueCar Price Reports on more than 84% of all new cars at the local level, as well as information on dealer and consumer incentive trends.

About TrueCar

TrueCar ( is the authority in new car pricing. TrueCar aggregates data from multiple sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. TrueCar is offered online, free of charge -- so anyone can know at any time what is considered a good or great price. Consumers no longer need to walk into the dealership only partially informed and fully suspicious: with TrueCar they can walk in knowing the price of a fair deal. Dealers also benefit by gaining real-time, unbiased information about marketplace pricing, helping them price their cars to increase volume of sales and gain market share from other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.

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