December 18, 2009 09:00 ET Announces Sales Winners and Losers for 2009

Hyundai, Kia and Subaru Only Makes to Experience Growth; Camaro the Most Successful Launch

SANTA MONICA, CA--(Marketwire - December 18, 2009) - TrueCar, Inc. (, the authority on new car pricing, announced today that they have identified 2009's auto sales winners and losers. Based on the analysis of sales of every make and model from January to November 2008 versus 2009, TrueCar identified what models gained and lost the most sales over the last year. (To view the full report, click here)

TrueCar analyzed 169 models from the 40 brands that are sold in the U.S. and determined that only 15 models and three brands (see below) experienced increased sales in 2009. This represents a loser to winner ratio of 10 to one. Of the brands sold in the U.S., only Kia, Hyundai and Subaru experienced an increase in sales in 2009. The remaining 37 brands saw decreases ranging from 6% to 96%.

"This was definitely a year to forget for most automakers," said Jesse Toprak, VP of Trends and Insights for "The total industry sales of 10.2 million are not only the lowest experienced in nearly 40 years but the numbers become even more dramatic when adjusted for the U.S. population. The year 1951 was better for auto sales than 2009. There were 36 vehicles sold per 1,000 people in 1951 versus 33 vehicles in 2009."

Top 3 Winners by Make

               SALES CHANGE
SUBARU              13%
KIA                  8%
HYUNDAI              5%

Top 3 Losers by Make (View full list here)

               SALES CHANGE

ISUZU              -96%
HUMMER             -66%
SATURN             -62%

Top 10 Winners by Model* (View full list here)

                          SALES CHANGE      FROM MSRP

1  Audi A5                      50%               0.9%
2  Subaru Forester              30%               4.6%
3  Nissan Z                     25%               5.0%
4  Lexus RX                     18%               5.7%
5  Ford Fusion                  18%               8.5%
6  Volkswagen Jetta             10%               5.0%
7  Nissan Maxima                10%              12.9%
8  Dodge Journey                10%              11.6%
9  Ford Escape                  10%               8.4%
10 Mercedes-Benz E-Class         7%               5.1%

Top 10 Losers by Model* (View full list here)

                          SALES CHANGE      FROM MSRP

1  Mitsubishi Eclipse          -67%               6.1%
2  BMW X3-Series               -67%               4.0%
3  Chrysler Sebring            -66%               8.7%
4  Toyota 4Runner              -66%               2.0%
5  Chrysler PT Cruiser         -65%              11.4%
6  Mercedes-Benz R-Class       -63%               4.5%
7  Volkswagen Passat           -62%               4.7%
8  Mitsubishi Galant           -61%               3.2%
9  Toyota FJ Cruiser           -59%               1.0%
10 Audi TT                     -59%               3.1%

Additionally, TrueCar determined that 2009's top 10 most successful new model introductions based on their first year sales were:


1  Chevrolet Camaro
2  Toyota Venza
3  Kia Soul
4  Kia Forte
5  Mercedes-Benz GLK-Class
6  Subaru Legacy
7  Honda Insight
8  Nissan Cube
9  Audi Q5
10 GMC Terrain

TrueCar's reporting is based on the idea that price goes far beyond averages. To see the full picture, you need to know the context, which TrueCar offers by presenting the price buyers actually pay for vehicles. The report is based on data for more than 43% of all individual US retail transactions per month from dozens of proprietary and third party sources offering TrueCar Price Reports on more than 84% of all new cars at the local level, as well as information on dealer and consumer incentive trends.

*These tables indicate by make and make/model, the vehicle sales winners and losers for 2009; the percent change in sales from 2008 to 2009 and the current percent discount off of MSRP, as shown on To get a pricing report for these and any other models, go to These rankings represent vehicles that were available for sale from January to November, 2008 and 2009.

About TrueCar

TrueCar ( is the authority in new car pricing. TrueCar aggregates data from multiple sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. TrueCar is offered online, free of charge -- so anyone can know at any time what is considered a good or great price. Consumers no longer need to walk into the dealership only partially informed and fully suspicious: with TrueCar they can walk in knowing the price of a fair deal. Dealers also benefit by gaining real-time, unbiased information about marketplace pricing, helping them price their cars to increase volume of sales and gain market share from other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.

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