LOS GATOS, CA--(Marketwire - January 28, 2008) -
TrueDemand
Software, Inc., the leading provider of solutions that help consumer
product companies lift sales at the shelf, today announced the latest
release of its software-as-a-service suite for retail sales execution. The
new release includes TrueDemand's solutions for supplier retail account
teams, sales organizations and in-store merchandising teams, and features
new predictive analytics and a patented approach to handling the massive
computing requirements needed to compile and analyze data from multiple
retailers on a daily basis.
"With this release, TrueDemand offers supplier retail account teams the
industry's first true sales execution solution they can turn to every day
to solve problems in the field as they are occurring," said
Eric Peters,
CEO of TrueDemand. "Our analytical capabilities have always been among the
best in the industry, and with this new release our customers are gaining
the ability to standardize processes among their different retail customers
and to connect analytical insights with direct actions at the store and in
the supply chain for turn items, promoted items and new product
introductions."
TrueDemand enables consumer product companies to make better use of the
data they already receive from retailers, including point-of-sale (POS)
data, store inventory and other product movement data. The new release
includes retail data adapters that allow information from multiple retailer
systems to be imported and managed on a daily basis. This capability
enables the solution to provide value in a shorter period of time and works
with data already being stored and handled by the consumer product company.
New features in the suite include:
-- Support for multiple retailer relationships;
-- Configurable rules that allow customers to drive the recommended
actions in their business, with their merchandising teams and in the retail
store based upon retailer-specific business practices; and
-- Simplified retailer data access through predefined adapters.
Also in this release, TrueDemand has included patent-pending science that
sets a new industry standard for speed and accuracy in detecting the root
causes for sales suppression at the item and shelf level, and in generating
specific task recommendations. Field trials of the new release with
TrueDemand customers and their in-store merchandizing teams yielded
accuracy rates up to six times higher than any previously used method.
The new TrueDemand software-as-a-service suite will be available in March
2008.
About TrueDemand
TrueDemand Software helps retailers and their suppliers capture lost sales
at the shelf. TrueDemand's breakthrough software-as-a-service solution for
account teams, in-store merchandising teams and sales executives enables
consumer product companies to reduce out-of-stocks and to rapidly and
accurately take actions that result in a sustainable lift in sales.
TrueDemand is based in Los Gatos, California, with offices in Atlanta,
Georgia, and Pune, India. For more information, please visit
www.tdemand.com.
Contact Information: Contact:
Alicia Libucha
Lois Paul & Partners
781-782-5703
alicia_libucha@lpp.com