SOURCE: Trueffect

Trueffect

March 19, 2015 10:00 ET

Trueffect Adds Dynamic Creative Optimization to Its First-Party Display Advertising Platform

WESTMINSTER, CO--(Marketwired - Mar 19, 2015) - Trueffect, the leading First-Party targeting and measurement platform for performance advertisers, today announced the addition of Dynamic Creative Optimization (DCO) and Dynamic Creative Retargeting to its performance advertising platform.

Available immediately, this dynamic creative solution will offer advertisers the ability to deliver real-time, personalized display ads to re-engage recent visitors and customers, as well as dynamically target relevant messages to new prospects. 

DCO's focus on performance, as well as creative, makes it ideal for performance advertisers. As a DCO campaign runs, it dynamically creates ad variations (copy, images, colors, etc.), analyzes the performance of each element and adjusts the ads to the highest performing variations.

This dynamic creative solution allows advertisers to test creative concepts and variables, while maximizing their campaign ROI with real time bidding, as well as direct buys in display media across devices and channels. In addition, this solution features a product recommendation and product portfolio optimization designed to optimize, not only to performance, but to specific business goals. 

Key DCO features include:

  • Dynamic retargeting: Feed generated ads for dynamic retargeting
  • Dynamic creative optimization (DCO): Auto-optimize ad design elements
  • Mobile and tablet friendly templates and custom creative
  • Product recommendation engine
  • Personalized ads for prospecting
  • A/B and multi-variant testing
  • Audience targeting
  • Real-time bid optimization across channels

"DCO is a perfect complement to our portfolio of solutions and will provide a great opportunity for advertisers to increase campaign performance beyond the current success they're experiencing today with our First-Party platform," said Darryl LaRue, COO of Trueffect.

Trueffect was named one of Red Herring's 2014 Top 100 North American and Global Companies, an INC 500 winner for 2014 and one of Forbes America's Most Promising Companies for 2014.

About Trueffect
Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. Trueffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities. For more information, join us on Twitter @trueffect_tweet, Facebook Trueffect or www.trueffect.com.