SOURCE: Trueffect


May 08, 2014 11:19 ET

Trueffect Named a Finalist for the 2014 Red Herring Top 100 North America Award

WESTMINSTER, CO--(Marketwired - May 8, 2014) - Trueffect, the leading First-Party Media and Measurement Platform for large performance advertisers, announced today it has been selected as a finalist for Red Herring's Top 100 North America award, a prestigious list honoring the year's most promising private technology ventures from the North American business region.

"We are honored to be named a finalist and believe that being recognized out of thousands of contenders for this distinction speaks to our strong growth trajectory, growing client base and the commitment and dedication of the entire Trueffect team to maintain and grow our leadership position in the First-Party Technology space," said Finn Faldi, President and CEO of Trueffect.

Largely driven by the gaps in the industry in current measurement, targeting and attribution for mobile devices and select browsers, Trueffect's patented First-Party targeting and measurement technology helps advertisers to better serve targeted media advertising and more accurately measure its effectiveness, by allowing marketers to leverage their own customer relationship data to increase optimization and efficiency.

Red Herring has been selecting the most exciting and promising start-ups and "scale ups" since 1995 and Trueffect excels in all evaluation categories. Twenty major criteria underlie the scoring and process including: the candidate company's addressable market size, its IP and patents, its financing, the proof of concept, trailing revenues, management's expertise and more. The list of finalists often includes the best performing and prominent companies of the year.

2014 will be remembered as a special vintage. "The finalists list confirms the excellent choices made by entrepreneurs and VCs and the start-ups' solid roots in corporate America, embracing their innovations. By all metrics, it emphasizes the United States' entrepreneurial excellence," said Alex Vieux, publisher and CEO of Red Herring.

Trueffect will be presenting its winning strategies at the Red Herring North America Forum in Monterey, Calif., May 14 to 16, 2014. The Top 100 winners will be announced at a special awards ceremony the evening of May 16 at the event.

About Trueffect

Trueffect's technology enables performance-marketer's to leverage one of their most valuable assets -- proprietary customer data -- and activate it across the programmatic and premium online display ecosystem. By mobilizing a clients' own first-party Cookies versus the more volatile and unpredictable third-party cookies, Trueffect delivers CRM-quality (personalized and 1 to 1) campaign performance and insights. Trueffect helps marketers reduce the complexity of the online display ecosystem and maximize benefits that include: dramatically improved campaign performance, reduced data leakage, and compelling transparency into deeper insights about their customers and prospects. For more information, join us on Twitter @trueffect_tweet or

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