SOURCE: TrueLens

TrueLens

May 14, 2013 08:00 ET

TrueLens Appoints Chris Sheehan as Chief Operating Officer

Former Managing Director at CommonAngels Joins TrueLens to Accelerate Growth of Next Generation Data-Driven Marketing Solutions

BOSTON, MA--(Marketwired - May 14, 2013) -  Today, data-driven marketing solutions provider, TrueLens, announced the appointment of Chris Sheehan as Chief Operating Officer. Sheehan brings over two decades of experience as a successful technology executive and investor. In his role as COO, Sheehan will help scale the company's sales, marketing, business development and operations teams.  

"We're thrilled to have someone of Chris's caliber join our executive team," said TrueLens CEO Roy Rodenstein. "Chris's experience guiding market leaders such as BEA Systems to success will be invaluable as we continue to rapidly grow our client base with consumer brands and develop strategic partnerships with marketing technology vendors."

Sheehan was a corporate development executive at BEA Systems, one of the most successful and fastest growing software companies in the late 90s and early 2000s. Over the last eight years, Sheehan was an early stage technology investor at CommonAngels. As Managing Director, he led investments in many high growth technology companies including TrueLens, Carbonite, OwnerIQ, Linkable Networks, Offerpop, Crashlytics, Blaze Software, Promoboxx, Disruptor Beam and Yieldbot. 

"Marketers today face the challenge of how to engage empowered consumers across traditional, digital, social and mobile channels.  Marketing is moving to an insight-led, digitally driven approach that puts the customer at the center of the conversation," said Sheehan. "TrueLens is playing a leading role in this evolution with its data-driven marketing solutions. For the very first time, marketers now have an ability to generate consumer social behavioral data and integrate it directly into their marketing database to significantly improve their marketing communications and campaign performance. The potential for TrueLens is enormous and I am thrilled to be joining the team."

The announcement comes just one week after TrueLens announced new clients and case studies demonstrating significant improvement in client's campaign performance. 

Learn More About TrueLens

To learn more about TrueLens, please register for the upcoming DMA webinar on May 21st: Social Behavioral Data: How It's Shaping The Way We Market, led by Mark Miller, former SVP and CRM practice lead at Digitas at http://bit.ly/TLwebinar

About TrueLens

TrueLens helps consumer marketers to grow profitable customer relationships through its data-driven marketing solutions. Actionable insights and predictive applications from its unique Socialgraphics consumer behavioral data platform can be integrated directly into marketing databases to improve marketing communication and campaign performance across all channels. Headquartered in Boston and backed by Google Ventures, TrueLens works with consumer brands such as Adidas/TaylorMade, Johnny Cupcakes, Urban Outfitters and Neiman Marcus. For more information visit TrueLens.com 

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