SOURCE: TrueLens


May 16, 2013 08:00 ET

TrueLens and Direct Marketing Association to Host Webinar on Social Behavioral Data: How It's Shaping the Way We Market

BOSTON, MA--(Marketwired - May 16, 2013) -  The growth of social media has generated a flood of data. So far though, marketers have not been able to tap its true value for customer-centric marketing. Identifying trending topics via social listening tools to inform content strategy is only scratching the surface. The real value of social lies in the ability to link rich social behavioral data to individuals in the marketing database to develop highly relevant communications that capture what customers want through their eyes rather than just through the eyes of the brand. Talk about true customer-centric marketing.

"We're excited to share learnings and results from our clients' successful campaigns powered by social behavioral data," said Roy Rodenstein, CEO of data-driven marketing solutions provider TrueLens. "The marketing analytics industry is rapidly evolving, and we have seen social behavioral data hold enormous potential for predictive models that drive revenue and customer engagement."

The webinar will demonstrate:

- What data we are now in a position to capture
-  How this data is linked to customer records while adhering to strict privacy standards
-  How social data is being used to improve customer experience and campaign performance
-  How social data is being applied to build high performance propensity models
-  How hard ROI for social data can be demonstrated with real cases such as 129% sales lift vs. a control group
-  The possibilities of what could be and the path forward

Event Details
What: Webinar "Social Behavioral Data: How It's Shaping The Way We Market"
When: Tuesday May, 21, 2013 2-3pm EDT
Who: TrueLens CEO Roy Rodenstein and former SVP and CRM Practice Lead at Digitas Mark Miller


About TrueLens 

TrueLens helps consumer marketers to grow profitable customer relationships through its data-driven marketing solutions. Actionable insights and predictive applications from its unique Socialgraphics consumer behavioral data platform can be integrated directly into marketing databases to improve marketing communication and campaign performance across all channels. Headquartered in Boston and backed by Google Ventures, TrueLens works with consumer brands such as Adidas/TaylorMade, Johnny Cupcakes, Urban Outfitters and Neiman Marcus. For more information visit 

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