TrueShip Releases White Paper Offering Statistics & Advice on Creating a Customer-Engaging E-Retailer Returns Policy

SCOTTSDALE, AZ--(Marketwired - August 17, 2015) - TrueShip (http://www.trueship.com) -- the leading provider of automated returns management solutions (ReadyReturns) -- has just released a white paper that provides all the statistics, background and logistics to enable the creation of an efficient, effective e-retailer returns policy.

With the most recent statistics showing that over 25% of online purchases are being returned by consumers, shoppers are not only seeking better deals these days from internet stores, but also a convenient returns policy. If shoppers are not offered this at one store, they know that they can find it in just a few clicks at a competing store.

E-retailers have very little time to win over a customer during a shopping visit. The average customer makes a buying decision very quickly, and the returns policy can factor into as much as 80% of that decision. With the proper policy in place, studies have found that conversions can increase exponentially.

TrueShip’s step-by-step white paper (http://www.trueship.com/articles/molding-the-perfect-returns-policy-what-it-says-about-your-e-tail-enterprise) is designed to help teach e-retailers how they can create the perfect online product returns policy.

It covers aspects of the returns process and policy that include:

• Why complimentary returns actually improve profits and customer loyalty.
• Statistics showing that consumers purchase more frequently when returns are simple.
• Understanding that retailers are the reasons for as much as 65% of returns; not consumers.
• The top-ten product return statistics with illustrated infographic.
• Why bad returns policies actually scare consumers away.
• How an automated returns policy can benefit your bottom line.

“An e-retailer returns policy is a very important cog in the ecommerce wheel and conversion funnel,” explained Michael Lazar, Director of Online Marketing at TrueShip. “If you are not engaging users properly and offering a convenient, automated and efficient returns policy, there’s a good chance that shoppers will take their business elsewhere.”

New users can start a 30-day trial of ReadyReturns automated online retail returns software by visiting: http://www.trueship.com/e-retailer-returns.

About TrueShip

#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting: http://www.trueship.com/online-retail-returns.

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