SOURCE: TrueShip

TrueShip Multi-Carrier Shipping Software

January 07, 2015 20:57 ET

TrueShip Unveils Mind-Bending Social Media Ecommerce Statistics From 2014 on Their Official Blog

SCOTTSDALE, AZ--(Marketwired - January 07, 2015) - TrueShip (http://www.trueship.com) has just issued a new blog that details the scope and depth of ecommerce social media statistics. The goal is to help users of ReadyShipper shipping software enjoy greater success when marketing their online store.

2014 set a slew of records as social media usage grew and as users were more influenced by brands online than ever before. Topping the list of social media ecommerce statistics for this past year, Facebook came in at number one, unsurprisingly, referring over 60% of all ecommerce conversions from social media platforms.

With more people using social media, the possibility of it being a powerful influencer on consumers has grown exponentially with each passing year. According to recent studies, the average American spends about 40 minutes per day on Facebook, telling of the potential for brands to be introduced and, prospectively, influencing to the average American consumer.

"Social media, indeed, plays a very large role in ecommerce during the modern era," explained Michael Lazar, Director of Online Marketing at TrueShip. "When you take a good look at the numbers, it's telling of just how powerful a marketing tool social channels can be for e-retailers. It sheds some light on both the potential of social media as a marketing tool, and demonstrates why and how brands are seeing successes by utilizing it as a direct, personal outlet to reach their target market."

This comprehensive breakdown of social media ecommerce statistics from 2014 can be found on the official TrueShip blog here: http://www.trueship.com/blog/2015/01/06/powerful-social-media-ecommerce-statistics-that-will-make-you-rethink-e-retailing-altogether.

About TrueShip

TrueShip is the original architect of multi-carrier (FedEx, UPS and USPS) ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

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