SOURCE: TrueShip

TrueShip Multi-Carrier Shipping Software

August 18, 2015 21:30 ET

TrueShip's Newest White Paper Helps E-Tailers Understand How Website Speed Statistics Affect Conversions

SCOTTSDALE, AZ--(Marketwired - August 18, 2015) - TrueShip ( -- the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) -- is out to help to e-retailers get more conversions and sales. Their newest white paper explains the direct connection between website speed statistics and sales, and provides step-by-step solutions to improve speed.

The most recent website speed statistics show that over 47% of shoppers want a retail website to load in under two seconds. When websites take longer than this to load, as much as 40% of shoppers can abandon the site. Related findings and studies have also found that for every second longer that a website takes to load, it amounts to 7% in lost conversions. Simply put, U.S. retailers are losing billions per year due to site speed.

TrueShip’s step-by-step white paper ( educates retailers on the most current website speed statistics and how they affect their sales funnel. It provides a detailed list of the most common issues that hamper speed to enable retailers to make subtle changes to their backend that improve functionality, responsiveness, site speed and, ultimately, sales.

The white paper provides detailed information on how to improve site speed that covers these following elements.

  • Reducing HTTP requests.
  • Improving server response time.
  • The advantages of using compression.
  • Why browser caching matters.
  • The difference between clean and messy code.
  • How optimized images improve page loading time.
  • The benefits of optimizing above-the-fold.
  • Why fewer active plugins is better.
  • Using redirects sparingly.
  • Infographic: “Site Speed Is Critical.”

“Attracting the sales that you want in ecommerce involves a multifaceted approach, and one important integer is your website’s speed,” explained Michael Lazar, Director of Online Marketing at TrueShip. “If your site is sluggish, your sales will be, too. Our newest white paper can help you avoid the most common site speed hogs, so you can improve your conversion funnel by making a few small changes.”

Read the full white paper at:

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:

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Contact Information

  • Press Contact
    Michael Lazar
    Director of Online Marketing
    Tel: (877) 818-7447