SOURCE: Truesport Alliances & Entertainment, Ltd.

March 15, 2010 08:00 ET

Truesport Alliances & Entertainment, Ltd. Selects Life Fitness as Equipment Provider for TapouT Training Centers

LAS VEGAS, NV--(Marketwire - March 15, 2010) -   Truesport Alliances & Entertainment, Ltd. (OTCBB: SEWE) signed a letter of intent to partner with Life Fitness to outfit the TapouT Training Centers with the most dependable and aesthetically pleasing exercise machines in the world.

By combining Life Fitness' 30 years of experience in the health club environment, along with 15 years in the home setting, with Truesport Alliances & Entertainment, Ltd.'s dedication to providing the most dynamic and elite fitness experiences, the partnership will join the leading companies in the fitness and MMA industries.

"Life Fitness offers products that are robust, fit for heavy action and innovative. Truesport Alliances & Entertainment, Ltd. will outfit its fitness facilities with the company's Elevation Series state-of-the-art treadmills, elliptical cross-trainers and exercise bikes and ground-breaking Hammer Strength machines, precisely the type of high-end, resilient, fitness equipment our members expect from us," said Eddie Wenrick, CEO of Truesport Alliances & Entertainment, Ltd.

The equipment features many industry firsts, such as touch-screen technology, iPod connectivity, an on-console Virtual Trainer and Nike+ iPod compatibility, enabling users to make their workout more engaging and matching the extraordinary features of the TapouT Training Center.

"We look forward to developing a relationship with Truesport Alliances & Entertainment, Ltd. and being part of the growth of the MMA culture," said John Stransky, president of Life Fitness. "The equipment will provide the same innovative qualities that reflect commitment and excellence that Truesport Alliances & Entertainment, Ltd. offers. It's satisfying to know that this equipment is helping thousands of people achieve healthier lives."

By building an unprecedented portfolio of products and services to the MMA community, Truesport Alliances & Entertainment, Ltd. looks to dominate within the fastest growing mainstream sport in the United States.

About Life Fitness
Life Fitness is the global leader in providing fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

About Truesport Alliances & Entertainment, Ltd.
Truesport Alliances & Entertainment, Ltd. is the premier logistic marketer of branded concepts and equipment, partnering with the mixed martial arts (MMA) industry leaders. Embedded with the explosive growth MMA sport, the company's current clientele base includes the industry's top brands such as TapouT, UFC, Strikeforce and Gold's Gym. Visit the Truesport Alliances & Entertainment, Ltd. website at www.truesportltd.com.

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