SOURCE: Truesport Alliances & Entertainment, Ltd.

March 19, 2010 08:00 ET

Truesport Alliances & Entertainment, Ltd. Signs Agreement With Fallen-Not-Forgotten

Company to Distribute Clothing Line

LAS VEGAS, NV--(Marketwire - March 19, 2010) -  Truesport Alliances & Entertainment, Ltd. (OTCBB: SEWE) has signed an agreement with Fallen-Not-Forgotten, a clothing company that supports families of fallen military men and women.

Fallen-Not-Forgotten donates a portion of all proceeds towards performance equipment and care packages for military men and women.

"Not only is it a great partnership, but TapouT Training Centers and Fallen-Not-Forgotten were a natural fit for each other," said Fallen-Not-Forgotten founder, Brian Bashant.

"By including the Fallen-Not-Forgotten apparel line in the TapouT Training Centers, Truesport Alliances & Entertainment, Ltd. looks forward to introducing the high quality MMA products that our consumers have come to expect, but also to supporting such an admirable cause," said Eddie Wenrick, CEO of Truesport Alliances & Entertainment, Ltd.

TapouT Training Centers are predominately class-based fitness facilities with full schedules that feature a spectrum of MMA themed training. In addition to a broad selection of martial arts instruction, the majority of the cardio/fitness classes are non-contact.

Amateur and professional fighters have the opportunity to train with TapouT Certified Instructors. Classes or private sessions are available with some of the world's most decorated instructors. Additionally, TapouT Training Centers offers children's classes for all ages.

For more information about Fallen-Not-Forgotten, visit www.fallen-not-forgotten.com.

For more information about Truesport Alliances & Entertainment, Ltd. visit www.truesportltd.com.

By building an unprecedented portfolio of products and services to the MMA community, Truesport Alliances & Entertainment, Ltd. looks to dominate within the fastest growing mainstream sport in the United States.

About Truesport Alliances & Entertainment, Ltd.
Truesport Alliances & Entertainment, Ltd. is the premiere logistic marketer's of branded concepts and equipment, partnering with the mixed martial arts (MMA) industry leaders. Embedded with the explosive growth MMA sport, the company's current clientele base includes the industry's top brands such as TapouT, UFC, Strikeforce and Gold's Gym. Visit the Truesport Alliances & Entertainment, Ltd. website at www.truesportltd.com.

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