SOURCE: Truesport Alliances & Entertainment, Ltd.

March 16, 2010 08:00 ET

Truesport Alliances & Entertainment, Ltd.'s TapouT R&D Training Center Hosts 'The Biggest Loser' Contestant

MMA Fitness Facility to Be Featured on Prime Time Reality Show

LAS VEGAS, NV--(Marketwire - March 16, 2010) -  Truesport Alliances & Entertainment, Ltd.'s (OTCBB: SEWE) TapouT R&D Training Center recently was filmed by reality show, "The Biggest Loser" and is hosting finalist, Kolinaisi "Koli" Palu.

As a high school football coach during the day and head of security at night, Koli has grown up playing many sports and understands the importance of healthy living.

"The TapouT R&D Training Center offers the perfect combination of discipline and entertainment for people that want to maintain a healthy lifestyle and to work out. It is no surprise that with the explosive growth in the mixed martial arts culture, the mainstream public is choosing to explore more popular avenues rather than traditional fitness routines. We are proud that Koli has chosen the TapouT R&D Training Center to further his commitment to physical fitness," said Eddie Wenrick, CEO of Truesport Alliances & Entertainment, Ltd.

The TapouT R&D Training Center is predominately a class based fitness facility with a full schedule that features a spectrum of MMA themed training. In addition to a broad selection of martial arts instruction, the majority of the cardio/fitness classes are non-contact.

Amateur and professional fighters will have the opportunity to train with TapouT Certified Instructors. Classes or private sessions will be available with some of the world's most decorated instructors. Additionally, the TapouT Training Center will offer children's classes available for all ages.

TapouT's distinctive, authentic logo graces everything from clothing, accessories, and gear as it does within the TapouT R&D Training Center.

Truesport Alliances & Entertainment, Ltd. has cultivated an unparalleled client base consisting of the top MMA brands, including TapouT, the premier mixed-martial arts apparel, gear and lifestyle brand.

For more information about Truesport Alliances & Entertainment, Ltd., visit www.truesportltd.com.

About Truesport Alliances & Entertainment, Ltd.
Truesport Alliances & Entertainment, Ltd. is the premier logistic marketer of branded concepts and equipment, partnering with the mixed martial arts (MMA) industry leaders. Embedded with the explosive growth MMA sport, the company's current clientele base includes the industry's top brands such as UFC, TapouT, Strikeforce and Gold's Gym. Visit the Truesport MMA & Entertainment, Ltd. website at www.truesportltd.com.

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