SOURCE: Trufa, Inc.

February 26, 2014 07:45 ET

Trufa Expands Leadership Team With Seasoned Sales, Marketing and Product Executives

Senior Executives Bring Combination of Enterprise Software and Big Data Analytics Start-Up Experiences to Build Trufa Business Globally

PALO ALTO, CA--(Marketwired - Feb 26, 2014) - Trufa Inc., the innovator in delivering big data True Finance Applications for the office of the CFO, today announced three new additions to its leadership team. Based in the U.S., Narina Sippy joins the Executive Management team as Trufa's Chief Marketing Officer and GM of the US Operations, William (Bill) Compton as Vice President of Americas Sales, and Henning Schulze-Lauen as Vice President of Product Management globally. This announcement follows a successful demonstration of Trufa's Scoop product at the recent SAP Innovation Center opening ceremony in Potsdam, Germany. (

"We have carefully selected a team of world-class professionals who understand the business complexities of large enterprises," said Ralph Treitz, CEO and Co-Founder of Trufa Inc. "It is an invaluable asset for Trufa to be able to tap into this team's many years of personal experience in key industries such as manufacturing, CPG and retail among others as we bring innovation to the finance department. With our growing presence in Silicon Valley, we offer a unique blend of deep enterprise business expertise with the nimble, innovative start-up attitude. Narina, Bill and Henning will leverage their know-how to deliver immediate value to Trufa customers."

A seasoned enterprise software executive, Narina Sippy brings more than 20 years of marketing, product marketing and general management experience to Trufa. In her dual role as CMO and U.S. General Manager, she will lead the company's global marketing programs as well as establish the Trufa's operations in the region. Following senior leadership positions at SAP and Siebel Systems, Sippy most recently served as Vice President, Strategic Alliances and a member of the Executive Management team at Causata, a big data multi-channel customer analytics start-up acquired in 2013.

As Vice President of Sales in the Americas, Bill Compton joins Trufa with more than 20 years of world-class enterprise sales expertise. Throughout his career, Compton has delivered substantial value to strategic customers globally in the supply chain management, ERP and e-procurement markets. Compton's extensive experience includes several years with SAP and i2 Technologies, where he consistently ranked among the highest producing sales executives, by developing collaborative partnerships with key customers focused on mutual success. In his new role, Compton will drive the Trufa's sales in the Americas, building a solid customer base generating strategic business opportunities for rapid growth.

Taking on global responsibility, Henning Schulze-Lauen serves as Trufa's Vice President of Product Management. Following international leadership roles at Parsytec, Intentia and Lawson, Schulze-Lauen joins Trufa to establish a robust inbound product function. In this role, he works with the engineering team on product roadmap, design and quality, and collaborates closely with the field and customers to ensure Trufa's uniquely vivid and purposeful user experience. Schulze-Lauen, who holds a Ph. D. in production automation, also adds a strong manufacturing background to the team.

About Trufa Inc.
Trufa Inc. delivers True Finance Applications, connecting finance and operations in a meaningful way with speed, precision and a bias for action. Designed for the office of the CFO, Trufa's predictive analytics applications enable enterprises for the first time to analyze in real-time vast amounts of operational data, identify opportunities for improvements, and understand their impact on financial performance. By applying big data technology and advanced statistical methods to a company's entire ERP data, Trufa enables detailed root-cause analysis of operational processes and on-the-fly business simulation. The result: insights which quantify precisely how operational process changes will improve cash and working capital positions.

Trufa. Simulate your entire business on an iPad and realize your true performance indicators. Go live in one week and get insights in seconds. 

Trufa is a privately held company headquartered in Palo Alto, CA with offices in Heidelberg and Munich, Germany. To learn more, visit: Follow us on Twitter at @GetTrufa.

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