SOURCE: Trulia

Trulia

November 16, 2010 06:00 ET

Trulia Helps William Pitt Sotheby's International Realty Reach Luxury Customers and Build Brand

Real Estate Downturn Leads to a Shift of Ad Dollars Online

SAN FRANCISCO, CA--(Marketwire - November 16, 2010) - Trulia.com (www.trulia.com), a top site for homebuyers, sellers and renters, today announces a new marketing partnership with William Pitt Sotheby's International Realty, a leading Northeast real estate brokerage.

"Sites like Trulia have been able to get a lot of brand awareness in the NY Metro and have in turn increased leads and ROI that is justified," said William Pitt Sotheby's International Realty President and CEO Paul Breunich. "With Trulia we are seeing the high-end markets with $2M+ listings seeing a huge amount of leads and consumer engagement."

The last few years have been tough for many brokers across the United States. While some merely try to survive in this economy, many have found ways to thrive. Mergers and acquisitions have become quite common as a result of brokers trying to maintain profitability and grow market share. One of the key ways to stay profitable is to invest in marketing partnerships that deliver maximum ROI.

"This relationship is an exciting tool for William Pitt Sotheby's International Realty's clientele, and a key component to our overall marketing strategy for the homes we represent," said Vincent Socci, director of marketing, William Pitt Sotheby's International Realty. "Trulia allows our clients a unique and comprehensive way to position their homes in the New York City metro, as well as reach a broad based audience of well-qualified buyers."

"Brokers and agents are realizing that advertising on Trulia costs a fraction of print and provides a high return on their investment," said Georg Gerstenfeld, VP of Business Services at Trulia. "We are creating products that provide brokers and agents with tools to track the effectiveness of their marketing spend. Brokers and agents know how many times their home has been viewed, can track all the leads they receive via Trulia and can easily share all this data and insight with their customers."

Investing in the online real estate space drives tremendous value for the broker and their agents. 9 out of 10 consumers begin their search for real estate online. William Pitt Sotheby's International Realty is increasing its brand awareness and growing market share with the highly engaged Trulia audience. 72% of Trulia visitors will purchase or list their home for sale this year and almost 50% of Trulia's audience has been prequalified for a mortgage and has over a $100K income.

About William Pitt Sotheby's International Realty
Founded in 1949, William Pitt Sotheby's International Realty manages a $3-billion-plus portfolio with more than 1,000 sales associates in over 30 brokerages spanning Connecticut and Westchester County, NY. The firm operates in Westchester County, NY as Julia B. Fee Sotheby's International Realty, and throughout Litchfield County, CT as Litchfield Hills Sotheby's International Realty. A full-service real estate firm, William Pitt Sotheby's International Realty provides ancillary services including commercial services through its affiliation with Building and Land Technology, a second-generation development company based in Norwalk, CT; William Pitt Mortgage, a Wells Fargo mortgage affiliate; William Pitt Insurance Services; and an award-winning global relocation division. For more information, visit the website at http://www.williampitt.com.

About Trulia Industry Solutions
Trulia's marketing and advertising solutions connect real estate professionals with qualified homebuyers and sellers in their local markets, enabling them to uncover new business and build long-term client relationships. Our simple yet powerful services are designed to help agents and brokers better manage clients and improve the home buying and selling experience. For more information about Trulia's industry solutions, visit http://www.trulia.com/business/.

About Trulia, Inc.
Trulia.com is the most comprehensive real estate site focused on empowering you with smarter tools to help you find the right home. Whether you are an active buyer, seller or real estate enthusiast, Trulia gives you all the information you care about from rich property data to a personalized search experience. We are focused on helping you find the home that truly meets your needs, and delivers on what's most important for you. Ultimately, we built a smart real estate search experience bringing together local information, community insights, market data and national listings all in one place, all for you.

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