SOURCE: Trulia

Trulia

March 31, 2011 06:00 ET

Trulia Releases Mobile Apps for Apple iPad and Android in Response to Growing Consumer Demand

Unique Mobile Visitors Grew Almost 300 Percent Year Over Year, Accounting for More Than 15 Percent of Total Traffic at Peak Hours

SAN FRANCISCO, CA--(Marketwire - March 31, 2011) -  Trulia.com (www.trulia.com), creator of the first national real estate app for the Apple iPhone, today expanded its mobile suite to include applications specifically designed for the iPad and Android. As part of the company's mobile strategy, launching these two apps paves the way for innovation in mobile real estate search while meeting the current demand for more mobile tools from Trulia users. Last month, more than 2 million mobile users visited Trulia.com from their phones -- representing a greater than 300 percent increase from the previous year.

"We believe the real estate apps currently available on the market today lack both the vision and the utility that home buyers, sellers and renters crave," said Pete Flint, CEO and co-founder of Trulia. "Trulia has doubled its mobile resources and this year we will bring innovative tools to the fastest growing segment of our business. During peak usage times on weekends, more than 15 percent of Trulia's traffic comes from mobile devices and we expect this number to continue to grow in the future."

Building on the foundation of Trulia's highly rated iPhone app and mobile website (http://m.trulia.com), the new iPad and Android apps extend Trulia.com's smarter real estate search experience. Meanwhile, both apps leverage the core functionalities unique to each device to meet the needs of today's mobile house hunter.

  • TRULIA FOR IPAD: Searching for homes and researching neighborhoods on the iPad is now a visual and interactive experience. Trulia today unveils an innovative app that takes advantage of the iPad's unique design and offers tools that are completely different from what is currently available on the App Store. Notable features include:
    • Heat Maps: Examine the differences in average listing price and sold price within a city or county using color-coded heat maps.
    • Neighborhood Insights: Learn more about a listing's location using large interactive maps to view ZIP code and county boundary lines as well as neighborhood amenities. You can also see how the locals rate nearby restaurants and groceries stores.
    • Full Map View: View listings and rentals nearest you or at a specific location across a full-screen map optimized for the iPad's larger screen.

This free app is now available on the Apple App Store -- click here to download.

  • TRULIA FOR ANDROID: Creating a more engaging and empowering way to find homes for sale and apartments for rent on the go, Trulia's first Android app leverages the operating system's unique functionality to offer a differentiated user experience. Notable features include:
    • One-touch Open House Calendaring: Add any open house to your phone's calendar by simply clicking on the address listed on the property's description page.
    • Detailed Voice Search: Bypass cumbersome typing with voice search -- just say the location and number of bedrooms and bathrooms into your phone to find available homes immediately.
    • QR Code Reader: Scan QR codes for listings on the web or on yard signs to instantly access more details on Trulia.com.

This free app is now available on the Android Market -- click here to download.

MULTIMEDIA

  • To download high-resolution screenshots of Trulia's iPad app and Android app, click here.

About Trulia, Inc.
Trulia.com is the fastest growing online real estate site focused on empowering buyers, seller and renters with smarter tools to help you find the right home. Trulia is headquartered in downtown San Francisco and is backed by Accel Partners and Sequoia Capital. Trulia is focused on helping you find the home that truly meets your needs, and delivers on what's most important for you. Ultimately, we built a smart real estate search experience bringing together local information, community insights, market data and national listings all in one place.

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