IRVINE, CA--(Marketwire - Jan 23, 2012) - Trumark Homes, a diversified real estate developer with expertise in land acquisition, homebuilding and community design, has named industry veteran Mark Higgins to market and manage its new home communities throughout Southern and Northern California.
In his new role as vice president of sales and marketing, Higgins will be responsible for the management and hiring of sales staff, merchandising and furnishing the model homes, marketing, advertising, internet marketing, product development, landscaping design, feasibility analysis and monitoring market conditions.
"Mark is an outstanding addition to the Trumark Homes leadership team," said Michael Maples, principal of Trumark Homes. "He brings an exceptional level of drive, creativity and enthusiasm as well as a clear track record of performance in driving growth and sales and market awareness of new home developments and projects."
Higgins has nearly 20 years of experience in new home building and development sales, marketing and design. His most recent position was senior vice president of the Los Angeles/Ventura/Kern/Fresno Division of D.R. Horton Homes while serving as vice president of sales and marketing for the company's Seabridge Division. Under his leadership division revenue grew more than five-fold in 28 months, from $22 million to $117 million.
Prior to joining D.R. Horton, Higgins spent 13 years with Centex Homes throughout Southern and Northern California. In his final position as vice president of sales and marketing, Higgins was responsible for the training and performance management of dozens of individuals in the company's Northern California Division while helping double divisional revenue.
Higgins' skills include advertising, branding and brand positioning, public relations, online and direct marketing, merchandising and architectural design. He is a graduate of California State University, Long Beach, and a registered broker in the state of California.
About Trumark Homes
Trumark Homes is a new generation homebuilder that is nimble, focused and unburdened by broken projects of the past. Since May of 2009, Trumark has raised more than $95 million of equity and closed nine deals. Its pipeline exceeds 1,800 lots in core urban areas of California, representing more than $900 million in future revenue. www.trumark-co.com
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Genevieve Anton
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